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The impact of value co-creation on satisfaction and loyalty : the moderating effect of price fairness : empirical study of automobile customers in Ghana
Opata, Christian Narh; Xiao, Wen; Nusenu, Angela Abena; … - In: Total quality management & business excellence 32 (2021) 11, pp. 1167-1181
Persistent link: https://www.econbiz.de/10012607232
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Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica; Ieva, Marco; Gómez-Suárez, Mónica - In: Journal of hospitality marketing & management 33 (2024) 1, pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
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Customer engagement design during the COVID 19 pandemic, mutual trust and intelligent automation : a conceptual perspective
Alfalih, Abdullah Abdulmohsen - In: Journal of innovation and entrepreneurship : JIE 11 (2022), pp. 1-19
The adoption and use of artificial intelligence, and the application of this concept through the development and implementation of intelligent automation is not considered simply as an option, but rather as an obligation in current times, due to the considerable change caused by the COVID 19...
Persistent link: https://www.econbiz.de/10013168876
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Understanding and managing customer engagement through social customer relationship management
Arora, Lokesh; Singh, Prakash; Bhatt, Vimal; Sharma, … - In: Journal of decision systems 30 (2021) 2/3, pp. 215-234
Persistent link: https://www.econbiz.de/10012623272
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Causal-predictive model of customer lifetime/influence value : mediating roles of memorable experiences and customer engagement in hotels and airlines
Noppadol Manosuthi; Lee, Jin-soo; Han, Heesup - In: Journal of travel and tourism marketing 38 (2021) 5, pp. 461-477
Persistent link: https://www.econbiz.de/10012607328
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The relationship between white ocean strategy, customer value, and customer engagement
Sri Hartini; Kurniawati, Masmira; Sulistiawan, Jovi; … - In: Organizations and markets in emerging economies 13 (2022) 1/25, pp. 96-116
White Ocean Strategy (WOS) has a positive impact on the company. However, many companies have not implemented this strategy. There is a research gap between customer value and customer engagement (CE). This research explains that customer value is an antecedent of CE. However, some studies...
Persistent link: https://www.econbiz.de/10013279221
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Rise of the machines? : customer engagement in automated service interactions
Hollebeek, Linda D.; Sprott, David E.; Brady, Michael K. - In: Journal of service research 24 (2021) 1, pp. 3-8
Persistent link: https://www.econbiz.de/10012426746
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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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A model of consumer engagement in a virtual customer environment
Claffey, Ethel; Brady, Mairead - In: Journal of customer behaviour 13 (2014) 4, pp. 325-346
Persistent link: https://www.econbiz.de/10010519721
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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346