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A comparison of brand loyalty and store loyalty
Lamb, T. J.; Goodhardt, G. J. - 1988
Persistent link: https://www.econbiz.de/10000131907
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Competition and customer relationship in the retail credit markets
Bisoni, Cesare; Landi, Andrea - 1994
Persistent link: https://www.econbiz.de/10000146463
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The king is naked : discovering that frequent customers may not be your best friend
Joia, Luiz Antonio; Sanz, Paulo Sérgio da Silva - In: Web technologies for commerce and services online, (pp. 135-148). 2008
Persistent link: https://www.econbiz.de/10003634201
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Customer loyalty card programmes and its interaction with support technology in the retail industry
Smith, Alan D. - In: International journal of management & enterprise … 5 (2008) 2, pp. 157-195
Persistent link: https://www.econbiz.de/10003641874
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B2C-Factoring für Händler : mehr Wachstum und weniger Risiko ; zusätzliche Liquidität und Planungssicherheit
Zevenhuizen, Johan; Rürup, Philip - In: Finanzierung, Leasing, Factoring : FLF 55 (2008) 4, pp. 183-186
Persistent link: https://www.econbiz.de/10003731793
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Cross-buying in retailing: drivers and consequences
Kumar, V.; George, Morris; Pancras, Joseph - In: Journal of retailing 84 (2008) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
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Kundeninteraktion über mobile Services im Handel
Rudolph, Thomas; Emrich, Oliver - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 261-278). 2008
Persistent link: https://www.econbiz.de/10003753450
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The CRM process in retail and service sector firms in Japan : loyalty development and financial return
Minami, Chieko; Dawson, John A. - In: Journal of retailing and consumer services 15 (2008) 5, pp. 375-385
Persistent link: https://www.econbiz.de/10003742279
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Consumer perceptions of business-to-consumer relationships in electronic retail environments : a means-end chain approach
Kearns, Ryan; Hair, Neil - In: Journal of relationship marketing : innovations & … 7 (2008) 1, pp. 5-27
Persistent link: https://www.econbiz.de/10003762582
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Defensive relationship marketing : avoiding decreasing sales from customers in consumer goods mass markets
Moeller, Sabine; Faßnacht, Martin; Klose, Sonja - In: Journal of relationship marketing : innovations & … 7 (2008) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10003770085