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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

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The impact of purchase intent, word of mouth advertising and skill domain of seller on quality of customer relationship to sale life and savings insurance policies : (case study: D...

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Young consumer-brand relationship building potential using digital marketing

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Exploring the effective restaurant CrM ad : the moderating roles of advertising types and social causes

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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty

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How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter

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