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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Theorie
9,059
Theory
8,895
Relationship marketing
8,729
Markenführung
7,330
Brand management
7,327
Markenimage
6,507
Brand image
6,483
Online-Handel
5,410
Online retailing
5,397
Kundenzufriedenheit
5,381
Customer satisfaction
5,379
Social Web
4,677
Social web
4,675
USA
4,654
United States
4,461
Online-Marketing
4,354
Internet marketing
4,331
Dienstleistungsqualität
4,268
Service quality
4,265
Brand
4,206
Markenartikel
4,201
Einzelhandel
4,080
Retail trade
4,002
Deutschland
3,959
Germany
3,658
Verbraucherverhalten
3,558
Werbewirkung
3,545
Advertising effects
3,507
Electronic Commerce
3,506
E-commerce
3,398
Experiment
3,292
Emotion
3,188
Werbung
2,897
Advertising
2,852
Privater Konsum
2,828
Private consumption
2,824
Preismanagement
2,724
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1,425
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1,503
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3
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Aufsatzsammlung
55
Case study
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Fallstudie
19
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8,259
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482
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Han, Heesup
40
Hollebeek, Linda D.
32
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Huber, Frank
22
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Bilgihan, Anil
13
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Aksoy, Lerzan
12
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American Marketing Association
8
Springer Fachmedien Wiesbaden
7
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
1
Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Technische Universität Dresden
1
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Published in...
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Journal of retailing and consumer services
459
Journal of business research : JBR
358
International journal of hospitality management
166
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Journal of hospitality marketing & management
75
Psychology & marketing
75
Cogent business & management
74
International journal of contemporary hospitality management
70
Asia Pacific journal of marketing and logistics
68
Journal of travel and tourism marketing
68
Journal of retailing
66
Journal of strategic marketing
65
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of service management
55
The international review of retail, distribution and consumer research
54
Marketing intelligence & planning
52
Journal of marketing
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
34
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Source
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ECONIS (ZBW)
8,730
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
1
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8,740
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1
The antecedents of customer satisfaction and dissatisfaction toward various types of hotels : a
text
mining approach
Xu, Xun
;
Li, Yibai
- In:
International journal of hospitality management
55
(
2016
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011497929
Saved in:
2
What do hotel customers complain about? :
text
analysis using structural topic model
Hu, Nan
;
Zhang, Ting
;
Gao, Baojun
;
Bose, Indranil
- In:
Tourism management : research, policies, practice
72
(
2019
),
pp. 417-426
Persistent link: https://www.econbiz.de/10011996164
Saved in:
3
Examining the relevance of online customer textual reviews on hotels' product and service attributes
Xu, Xun
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
1
,
pp. 141-163
Persistent link: https://www.econbiz.de/10011997154
Saved in:
4
Gaining customer experience insights that matter
McColl-Kennedy, Janet R.
;
Zaki, Mohamed
;
Lemon, Katherine N.
- In:
Journal of service research
22
(
2019
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10012005747
Saved in:
5
A core of e-commerce customer experience based on conversational data using network
text
methodology
Alamsyah, Andry
;
Laksmiani, Nurlisa
;
Rahimi, Lies Anisa
- In:
International journal of business
23
(
2018
)
3
,
pp. 284-292
Persistent link: https://www.econbiz.de/10011913660
Saved in:
6
Analyzing customer experience feedback using
text
mining : a linguistics-based approach
Ordenes, Francisco Villarroel
;
Theodoulidis, Babis
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 278-295
Persistent link: https://www.econbiz.de/10010393230
Saved in:
7
Leveraging philanthropic behavior for customer support : the case of user support forums
Jabr, Wael
;
Mookerjee, Radna
;
Tan, Yong
;
Mookerjee, Vijay S.
- In:
Management information systems : mis quarterly
38
(
2014
)
1
,
pp. 187-208
Persistent link: https://www.econbiz.de/10010258245
Saved in:
8
Reading between the lines : understanding customer experience with disruptive technology through online reviews
Robertson, Jeandri
;
Ferreira, Caitlin
;
Paschen, Jeannette
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10012668431
Saved in:
9
Mining consumer minds : downstream consequences of host motivations for home-sharing platforms
Chung, Jaeyeon
;
Johar, Gita Venkataramani
;
Li, Yanyan
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
5
,
pp. 817-838
Persistent link: https://www.econbiz.de/10012877735
Saved in:
10
Using unlabeled data mining to detect customer perceptions of undefined commodity problems
Wu, Yiqiong
;
Zhu, Qing
;
Liu, Shan
;
Zhang, Fan
;
Wang, Linbo
- In:
International journal of services technology and …
27
(
2021
)
3
,
pp. 209-228
Persistent link: https://www.econbiz.de/10012594219
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