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Data Mining - Ein einführender...
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Journal of business research : JBR
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Technological forecasting & social change : an international journal
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11
Tourism management : research, policies, practice
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7
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7
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The connected customer : the changing nature of consumer and business markets
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Bibliography series / American Marketing Association
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European research studies
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International journal of contemporary hospitality management
5
International journal of electronic commerce : IJEC
5
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5
Research
5
Twitter-Marketing : wer mitmacht, gewinnt!
5
Business horizons
4
Journal of information & knowledge management : JIKM
4
Journal of open innovation : technology, market, and complexity
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Omega : the international journal of management science
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Sport management review
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
37
EconStor
3
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1
The relationship between unstructed information and
marketing
knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
2
Identifying influential user communities on the social network
Hu, Weishu
;
Gong, Zhiguo
;
U, Leong Hou
;
Guo, Jingzhi
- In:
Enterprise information systems
9
(
2015
)
7/8
,
pp. 709-724
Persistent link: https://www.econbiz.de/10011389647
Saved in:
3
Interactive mining of strong friends from social networks and its applications in e-commerce
Tanbeer, Syed K.
;
Leung, Carson K.
;
Cameron, Juan J.
- In:
Journal of organizational computing and electronic commerce
24
(
2014
)
2/3
,
pp. 157-173
Persistent link: https://www.econbiz.de/10010425490
Saved in:
4
Mining brand perceptions from Twitter social networks
Culotta, Aron
;
Cutler, Jennifer
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 343-362
Persistent link: https://www.econbiz.de/10011498911
Saved in:
5
Semantic social media analytics of CSR image : the benefit to know stakeholders' perspective
Stiglbauer, Markus
;
Kühn, Anna-Lena
;
Häußinger, Christian
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
2
,
pp. 34-42
Persistent link: https://www.econbiz.de/10010390271
Saved in:
6
"Are you having a laugh?" : detecting humorous expressions on social media : an exploration of theory, current approaches and future work
Elayan, Suzanne
;
Sykora, Martin
;
Jackson, Thomas
; …
- In:
International journal of information technology and …
21
(
2022
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10013256101
Saved in:
7
Customer sentiment towards freebies in telecom sector : a social media mining approach
Ahmad, Suhel
;
Srivastava, Alpana
;
Sharma, Seema
- In:
International journal of business information systems : …
38
(
2021
)
2
,
pp. 240-253
Persistent link: https://www.econbiz.de/10012695202
Saved in:
8
Leveraging social media metrics in improving social media performances through organic reach : a data mining approach
Huang, R. Jen-peng
;
Depari, Genesis Sembiring
;
Riorini …
- In:
The review of economic and business studies : REBS
11
(
2018
)
2
,
pp. 33-48
Persistent link: https://www.econbiz.de/10012007286
Saved in:
9
Social media analytics : literature review and directions for future research
Rathore, Ashish K.
;
Kar, Arpan Kumar
;
Ilavarasan, P. …
- In:
Decision analysis : a journal of the Institute for …
14
(
2017
)
4
,
pp. 229-249
Persistent link: https://www.econbiz.de/10011879434
Saved in:
10
Factors influencing hotels' online prices
Moro, Sérgio
;
Rita, Paulo
;
Oliveira, Cristina
- In:
Journal of hospitality marketing & management
27
(
2018
)
4
,
pp. 443-464
Persistent link: https://www.econbiz.de/10011880439
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