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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Identifying influential user communities on the social network
Hu, Weishu; Gong, Zhiguo; U, Leong Hou; Guo, Jingzhi - In: Enterprise information systems 9 (2015) 7/8, pp. 709-724
Persistent link: https://www.econbiz.de/10011389647
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Interactive mining of strong friends from social networks and its applications in e-commerce
Tanbeer, Syed K.; Leung, Carson K.; Cameron, Juan J. - In: Journal of organizational computing and electronic commerce 24 (2014) 2/3, pp. 157-173
Persistent link: https://www.econbiz.de/10010425490
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Mining brand perceptions from Twitter social networks
Culotta, Aron; Cutler, Jennifer - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 343-362
Persistent link: https://www.econbiz.de/10011498911
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Semantic social media analytics of CSR image : the benefit to know stakeholders' perspective
Stiglbauer, Markus; Kühn, Anna-Lena; Häußinger, Christian - In: Problems and perspectives in management : PPM ; … 12 (2014) 2, pp. 34-42
Persistent link: https://www.econbiz.de/10010390271
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"Are you having a laugh?" : detecting humorous expressions on social media : an exploration of theory, current approaches and future work
Elayan, Suzanne; Sykora, Martin; Jackson, Thomas; … - In: International journal of information technology and … 21 (2022) 1, pp. 115-137
Persistent link: https://www.econbiz.de/10013256101
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Customer sentiment towards freebies in telecom sector : a social media mining approach
Ahmad, Suhel; Srivastava, Alpana; Sharma, Seema - In: International journal of business information systems : … 38 (2021) 2, pp. 240-253
Persistent link: https://www.econbiz.de/10012695202
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Leveraging social media metrics in improving social media performances through organic reach : a data mining approach
Huang, R. Jen-peng; Depari, Genesis Sembiring; Riorini … - In: The review of economic and business studies : REBS 11 (2018) 2, pp. 33-48
Persistent link: https://www.econbiz.de/10012007286
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Social media analytics : literature review and directions for future research
Rathore, Ashish K.; Kar, Arpan Kumar; Ilavarasan, P. … - In: Decision analysis : a journal of the Institute for … 14 (2017) 4, pp. 229-249
Persistent link: https://www.econbiz.de/10011879434
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Factors influencing hotels' online prices
Moro, Sérgio; Rita, Paulo; Oliveira, Cristina - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 443-464
Persistent link: https://www.econbiz.de/10011880439