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Marketing strategy in an Internet-enabled environment : a retrospective on the first ten years of JIM and prospective on the next ten years
Varadarajan, Rajan; Yadav, Manjit S. - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 11-22
Persistent link: https://www.econbiz.de/10003833046
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The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S. - In: Journal of marketing 74 (2010) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
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The evolution of markets : innovation adoption, diffusion, market growth, new product entry, and competitor responses
Shankar, Venkatesh - In: Handbook of technology and innovation management, (pp. 57-112). 2008
Persistent link: https://www.econbiz.de/10003769462
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Customer satisfaction and firm performance : insights from over a quarter century of empirical research
Otto, Ashley S.; Szymanski, David M.; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 543-564
Persistent link: https://www.econbiz.de/10012290971
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Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Lilien, Gary L.; Roberts, John; Shankar, Venkatesh - In: MSI reports : working paper series (2011) 1, pp. 43-103
Persistent link: https://www.econbiz.de/10009383325
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Effective marketing science applications : insights from the ISMS-MSI Practice Prize finalist papers and projects
Lilien, Gary L.; Roberts, John H.; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 229-245
Persistent link: https://www.econbiz.de/10009736692
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The Internet and international marketing
Shankar, Venkatesh - In: The SAGE handbook of international marketing, (pp. 451-467). 2009
Persistent link: https://www.econbiz.de/10003792177