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Personal reflections on my research contribution to marketing
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009270382
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Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.; Uslay, Can - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
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Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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Common method variance in IS research : a comparison of alternative approaches and a reanalysis of past research
Malhotra, Naresh K.; Kim, Sung S.; Patil, Ashutosh - 2007
Persistent link: https://www.econbiz.de/10003540674
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An updated overview of research published in the International Marketing Review : 1983 to 2011
Malhotra, Naresh K.; Wu, Lan; Whitelock, Jeryl - In: International marketing review 30 (2013) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
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A journey of an accidental marketing scholar
Krishnan, Balaji C.; Sheth, Jagdish N. - 2011
Persistent link: https://www.econbiz.de/10009270374
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An alternative approach : re-enchanting consumption
Belk, Russell W. - 2014
Persistent link: https://www.econbiz.de/10010383854
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Early work : situations, symbolism, and critiquing the dominant paradigm
Belk, Russell W. - 2014
Persistent link: https://www.econbiz.de/10010383863
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Peter Drucker on marketing : an exploration of five tenets
Uslay, Can; Morgan, Robert; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10003830107