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Measuring environmental performance in business to business relationships : a bibliometric review

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A systematic mapping study on customer loyalty and brand management

Moretta Tartaglione, Andrea; Cavacece, Ylenia; Russo, … - In: Administrative Sciences : open access journal 9 (2019) 1/8, pp. 1-21

Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...

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Alumni loyalty : systematic literature review

Iskhakova, Lilia; Hoffmann, Stefan; Hilbert, Andreas - In: Journal of nonprofit & public sector marketing 29 (2017) 3, pp. 274-316

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Development of a causal alumni loyalty model : cross-cultural and cross-gender investigations

Iskhakova, Lilia - 2020

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Loyalty in the business-to-business service context : a literature review and proposed framework

Bardauskaite, Indre - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 28-69

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The use of sensorial marketing in stores : attracting clients through their senses

Gómez-Suárez, Mónica; García Gumiel, Cristina - In: Handbook of research on retailer-consumer relationship …, (pp. 258-274). 2014

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Building, measuring, and profiting from customer loyalty

Watson, George F., IV.; Beck, Joshua T.; Henderson, Conor M. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 790-825

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Versicherungsunternehmen in Social Networks : ein Überblick über aktuelle Forschungsfelder und eine experimentelle Studie zur Kundenansprache

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Retail customer engagement : a systematic mapping study

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Managing customer relationships : a comprehensive literature review and future directions

Athanasoulias, Georgios; Chountalas, Panos - In: International journal of decision sciences, risk and … 7 (2017) 1/2, pp. 70-87

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