The use of sensorial marketing in stores : attracting clients through their senses
Year of publication: |
2014
|
---|---|
Authors: | Gómez-Suárez, Mónica ; García Gumiel, Cristina |
Published in: |
Handbook of research on retailer-consumer relationship development. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6074-8. - 2014, p. 258-274
|
Subject: | Handelsmarketing | Retail marketing | Wahrnehmung | Perception | Kundenbindung | Customer retention | Bibliometrie | Bibliometrics |
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