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Personal reflections on my research contribution to marketing
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009270382
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Multinational enterprise and inclusive innovation at the bottom of the pyramid : a systematic literature review
Mortazavi, Sina; Laine, Igor; Quarshie, Anne; … - 2020
Persistent link: https://www.econbiz.de/10012126489
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AI-Augmented HRM : literature review and a proposed multilevel framework for future research
Prikshat, Verma; Islam, Mohammad; Patel, Parth; Malik, … - In: Technological forecasting & social change : an … 193 (2023), pp. 1-19
Persistent link: https://www.econbiz.de/10014473367
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Corporate rebranding : an internal perspective
Joseph, Abraham; Gupta, Suraksha; Wang, Yichuan; … - In: Journal of business research : JBR 130 (2021), pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
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Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.; Uslay, Can - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
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Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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Common method variance in IS research : a comparison of alternative approaches and a reanalysis of past research
Malhotra, Naresh K.; Kim, Sung S.; Patil, Ashutosh - 2007
Persistent link: https://www.econbiz.de/10003540674
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An updated overview of research published in the International Marketing Review : 1983 to 2011
Malhotra, Naresh K.; Wu, Lan; Whitelock, Jeryl - In: International marketing review 30 (2013) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10009730631