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~subject:"Bibliometrics"
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Bibliometrics
Marktforschung
7,340
Market research
6,539
Theorie
1,542
Theory
1,541
Konsumentenverhalten
1,532
Consumer behaviour
1,531
Deutschland
1,076
Germany
1,022
Marketing
770
Marketingmanagement
589
Marketing management
577
USA
435
United States
427
Beziehungsmarketing
359
Relationship marketing
359
Qualitative Methode
242
Marketingtheorie
233
Conjoint analysis
231
Conjoint-Analyse
231
Marketing theory
229
Bibliometrie
223
Qualitative method
222
Scientific method
222
Wissenschaftliche Methode
222
Interview
219
Befragung
218
Innovation
199
Internet
194
performativity
185
Social Web
169
Social web
169
Messung
168
Markenführung
166
Brand management
165
Innovationsmanagement
165
market research
162
Innovation management
159
Measurement
157
Welt
152
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33
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Article
185
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38
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168
Aufsatz in Zeitschrift
168
Aufsatz im Buch
18
Book section
18
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
9
Working Paper
9
Conference paper
4
Konferenzbeitrag
4
Collection of articles of several authors
3
Sammelwerk
3
Konferenzschrift
2
Reprint
2
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1
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1
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1
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English
212
German
11
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Lehmann, Donald R.
4
Hunt, Shelby D.
3
Kimmel, Allan J.
3
Lynch, John G.
3
Malhotra, Naresh K.
3
Smith, N. Craig
3
Stremersch, Stefan
3
Voeth, Markus
3
Boerstler, Courtney N.
2
Brennan, Ross
2
Coupé, Tom
2
Davis, Brennan
2
Davis, Donna F.
2
Decker, Reinhold
2
Eisend, Martin
2
Ekpo, Akon E.
2
Furrer, Olivier
2
Ghorbani, Zahra
2
Golicic, Susan L.
2
Graf, Albert
2
Gupta, Sachin
2
Haghighinasab, Manijeh
2
Halinen, Aino
2
Harrison, Robert L.
2
Holbrook, Morris B.
2
Hult, G. Tomas M.
2
Kargaran, Sanaz
2
Kayande, Ujwal
2
Kienzler, Mario
2
Klein, Jill
2
Kowalkowski, Christian
2
Kumar, Prashant
2
Kumar, Satish
2
Kumar, V.
2
Maas, Peter
2
Möller, K. E. Kristian
2
Nairn, Agnès
2
Ozanne, Julie L.
2
Pechmann, Cornelia
2
Reed, W. Robert
2
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Academy of Marketing
1
Advertising Research Foundation
1
Marketing Research Conference <2016, Arlington, Tex.>
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
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Journal of business research : JBR
8
Journal of the Academy of Marketing Science
8
Organizational research methods : ORM
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Qualitative market research : an international journal
5
International journal of market research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
Journal of historical research in marketing
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Review of marketing research
3
A Research Agenda for Service Marketing
2
Australasian marketing journal
2
Cogent business & management
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of marketing : EJM
2
European management journal
2
Foundations and trends in marketing : FTMKT
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of electronic customer relationship management : IJECRM
2
International journal of management reviews : IJMR
2
Journal of business-to-business marketing
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of managerial issues : JMI
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of retailing and consumer services
2
Marketing theory
2
The journal of business & industrial marketing
2
The marketing review
2
Working paper
2
Acta Universitatis Danubius / Oeconomica
1
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ECONIS (ZBW)
223
Showing
1
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10
of
223
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1
A review of literature on sustainability in Indian micro, small and medium enterprises :
insights
and managerial implications
Mitra, Subrata
-
2023
Persistent link: https://www.econbiz.de/10014377734
Saved in:
2
A systematic literature review : digital marketing and its impact on SMEs
Jadhav, Gauri Girish
;
Gaikwad, Shubhangi Vitthal
; …
- In:
Journal of Indian business research
15
(
2023
)
1
,
pp. 76-91
Persistent link: https://www.econbiz.de/10014326466
Saved in:
3
Performativity
of social sciences as seen by an organization scholar
Czarniawska, Barbara
- In:
European management journal
34
(
2016
)
4
,
pp. 315-318
Persistent link: https://www.econbiz.de/10011543699
Saved in:
4
Performative narcissism : when organizations are made successful, admirable, and unique through narcissistic work
Crevani, Lucia
;
Hallin, Anette
- In:
Management learning : the journal for managerial and …
48
(
2017
)
4
,
pp. 431-452
Persistent link: https://www.econbiz.de/10011853192
Saved in:
5
Taylorizing business school research : on the "one best way" performative effects of journal ranking lists
Mingers, John
;
Willmott, Hugh
- In:
Human relations
66
(
2013
)
8
,
pp. 1051-1073
Persistent link: https://www.econbiz.de/10009787372
Saved in:
6
Experienced professionals and doctoral study : a performative agenda
Kelly, Simon
;
Nicholson, John
;
Johnston, Paul
;
Duty, Dennis
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 232-243
Persistent link: https://www.econbiz.de/10012491042
Saved in:
7
Entrepreneurial framing : a literature review and future research directions
Snihur, Yuliya
;
Thomas, Llewellyn
;
Garud, Raghu
; …
- In:
Entrepreneurship theory and practice : ET&P
46
(
2022
)
3
,
pp. 578-606
Persistent link: https://www.econbiz.de/10013258119
Saved in:
8
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
9
Exploring the market to establish an advanced surgical community eye hospital
Sood, Ishaana
;
Sabherwal, Shalinder
;
DasGupta, Shantanu
; …
- In:
International journal of market research
63
(
2021
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10012426484
Saved in:
10
Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D.
-
1976
Persistent link: https://www.econbiz.de/10000042197
Saved in:
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