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~subject:"Bibliometrics"
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Bibliometrics
Consumer behaviour
38
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36
Brand management
28
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26
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25
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25
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22
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15
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Pitt, Leyland F.
9
Berthon, Pierre R.
3
McCarthy, Ian P.
3
Bogers, Marcel L. A. M.
2
Caruana, Albert
2
Nel, Deon
2
Parent, Michael
2
Park, Andrew
2
Sattari, Setayesh
2
Afuah, Allan
1
Almirall, Esteve
1
Barnes, Bradley
1
Beninger, Stefanie
1
Berthon, Jean-Paul
1
Berthon, Pierre
1
Bevelander, Diane
1
Brunswicker, Sabine
1
Chan, Anthony
1
Coudounaris, Dafnis
1
Dahlander, Linus
1
Frederiksen, Lars
1
Gawer, Annabelle
1
Gruber, Marc
1
Haefliger, Stefan
1
Hagedoorn, John
1
Heerden, Gené van
1
Hilgers, Dennis
1
Kvasova, Olga
1
Laursen, Keld
1
Leonidou, Leonidas C.
1
Magnusson, Mats
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Maine, Elicia
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Majchrzak, Ann
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Merwe, Rian van der
1
Money, Arthur H.
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Möslein, Kathrin
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Nairn, Agnès
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Nambisan, Satish
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Business horizons
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California management review
1
Corporate communications : an international journal
1
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International journal of wine business research : IJWBR
1
International review of entrepreneurship : IRE
1
Journal of advertising research
1
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1
Journal of general management
1
Journal of marketing management : MM
1
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Management international review : mir ; journal of international business
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The nature and scope of marketing research
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ECONIS (ZBW)
14
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1
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1
Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
Saved in:
2
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
Saved in:
3
The open innovation research landscape : established perspectives and emerging themes across different levels of analysis
Bogers, Marcel L. A. M.
;
Zobel, Ann-Kristin
;
Afuah, Allan
; …
- In:
Industry and innovation
24
(
2017
)
1
,
pp. 8-40
Persistent link: https://www.econbiz.de/10011749560
Saved in:
4
A bibliographic analysis of 20 years of research on innovation and new product development in technology and innovation management (TIM) journals
Pitt, Christine
;
Park, Andrew
;
McCarthy, Ian P.
- In:
Journal of engineering and technology management : JET-M
61
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10013383292
Saved in:
5
The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.
;
Bogers, Marcel L. A. M.
- In:
Business horizons
66
(
2023
)
1
,
pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
Saved in:
6
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
Saved in:
7
Fifteen good years : an analysis of publications in Management International Review
Coudounaris, Dafnis
;
Kvasova, Olga
;
Leonidou, Leonidas C.
; …
- In:
Management international review : mir ; journal of …
49
(
2009
)
5
,
pp. 671-684
Persistent link: https://www.econbiz.de/10003905253
Saved in:
8
Analysing "theory networks": identifying the pivotal theories in marketing and their characteristics
Merwe, Rian van der
;
Berthon, Pierre
;
Pitt, Leyland
; …
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 181-206
Persistent link: https://www.econbiz.de/10003458950
Saved in:
9
Web 2.0 and the open source movement : liberating text books
Pitt, Leyland F.
;
Nel, Deon
;
Heerden, Gené van
- In:
International review of entrepreneurship : IRE
7
(
2009
)
1/4
,
pp. 35-57
Persistent link: https://www.econbiz.de/10003983439
Saved in:
10
Are business school mission statements readable? : evidence from the top 100
Pitt, Leyland F.
;
Sattari, Setayesh
;
Bevelander, Diane
- In:
Journal of strategic management education : JSME
6
(
2010
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10009153626
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