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~subject:"Bibliometrics"
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Bibliometrics
Bibliometrie
20,229
Werbung
13,865
Online-Marketing
13,154
Internet marketing
13,038
Advertising
11,334
Consumer behaviour
8,482
Konsumentenverhalten
8,373
Werbewirkung
7,998
Advertising effects
7,772
Social Web
6,195
Social web
6,188
Brand management
2,884
Markenführung
2,867
Theorie
2,815
Theory
2,783
USA
2,760
United States
2,588
Electronic Commerce
2,351
Deutschland
2,276
E-commerce
2,205
Online-Handel
2,169
Online retailing
2,166
Marketingmanagement
2,054
Marketing management
2,028
Relationship marketing
1,961
Beziehungsmarketing
1,954
Viral marketing
1,938
Virales Marketing
1,935
Marketing
1,921
Markenimage
1,899
Brand image
1,885
Welt
1,813
World
1,790
Germany
1,770
Internet
1,611
advertising
1,408
Innovation
1,284
Markenartikel
1,121
Brand
1,053
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Online availability
All
Undetermined
7,254
Free
5,207
Type of publication
All
Article
15,343
Book / Working Paper
4,984
Journal
17
Database
4
Type of publication (narrower categories)
All
Article in journal
13,643
Aufsatz in Zeitschrift
13,643
Graue Literatur
1,831
Non-commercial literature
1,831
Working Paper
1,643
Aufsatz im Buch
1,637
Book section
1,637
Arbeitspapier
1,632
Collection of articles of several authors
228
Sammelwerk
228
Hochschulschrift
158
Conference paper
109
Konferenzbeitrag
109
Thesis
94
Reprint
79
Aufsatzsammlung
76
Systematic review
75
Übersichtsarbeit
75
Bibliografie enthalten
49
Bibliography included
49
Konferenzschrift
45
Case study
44
Fallstudie
44
Bibliografie
40
research-article
37
Conference proceedings
35
Forschungsbericht
34
Rangliste
33
Ranking
33
Collection of articles written by one author
26
Sammlung
26
Amtsdruckschrift
17
Article
17
Government document
17
Bibliography
15
Interview
14
Festschrift
13
Mehrbändiges Werk
12
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12
review
10
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English
19,196
German
797
French
98
Undetermined
97
Spanish
52
Italian
34
Portuguese
23
Swedish
16
Russian
14
Danish
8
Polish
6
Hungarian
5
Dutch
5
Norwegian
5
Bulgarian
3
Czech
3
Romanian
2
Slovak
2
Modern Greek (1453-)
1
Finnish
1
Japanese
1
Sumerian
1
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Author
All
Kumar, Satish
82
McAleer, Michael
55
Chang, Chia-Lin
52
Kraus, Sascha
51
Jaffe, Adam B.
46
Havránek, Tomáš
44
Chan, Kam C.
43
Azoulay, Pierre
42
Hamermesh, Daniel S.
41
Frey, Bruno S.
39
Lim, Weng Marc
35
Wohlrabe, Klaus
35
Ruiz-Castillo, Javier
34
Stanley, Tom D.
34
Ferreira, João J. M.
32
Köseoglu, Mehmet Ali
32
Taylor, Timothy G.
32
Aguinis, Herman
30
Law, Chun Hung Roberts
28
Paul, Justin
27
Antony, Jiju
26
Czarnitzki, Dirk
26
Doucouliagos, Chris
25
Trajtenberg, Manuel
25
Merigo, Jose Maria
24
Oxley, Les
24
Abramo, Giovanni
23
Hassan, M. Kabir
23
Havránková, Zuzana
23
Stephan, Paula E.
23
Waldenström, Daniel
23
Zimmermann, Christian
23
Dabić, Marina
22
Ellison, Glenn
22
Velte, Patrick
22
Anderson, David L.
21
Dhir, Sanjay
21
Haucap, Justus
21
Hussinger, Katrin
21
Zimmermann, Klaus F.
21
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Institution
All
National Bureau of Economic Research
110
Fraunhofer-Institut für System- und Innovationsforschung
16
Edward Elgar Publishing
14
Faculdade de Economia, Universidade do Porto
12
Europäische Kommission / Gemeinsame Forschungsstelle
8
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
8
OECD
6
Universität Ulm / Institut für Technologie- und Prozessmanagement
5
Verlag Dr. Kovač
5
Istituto italiano per gli studi filosofici
4
Organisation for Economic Co-operation and Development
4
Springer Fachmedien Wiesbaden
4
University of Canterbury / Dept. of Economics and Finance
4
University of Kansas
4
Deutsches Zentrum für Hochschul- und Wissenschaftsforschung
3
Institute for Scientific Information <Philadelphia, Pa.>
3
Technische Universität Dresden
3
World Bank
3
Academy of Marketing
2
Basel Committee on Banking Supervision
2
Bergische Universität Wuppertal
2
Conference on Research Management in Europe Today <1990, Florenz>
2
Deutsche Zentralbibliothek für Wirtschaftswissenschaften Leibniz-Informationszentrum Wirtschaft
2
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
2
Erasmus Research Institute of Management
2
Escola de Pós-Graduação em Economia <Rio de Janeiro>
2
Europäische Kommission / Generaldirektion Mobilität und Verkehr
2
Europäisches Parlament / Referat Wissenschaftliche Vorausschau
2
Facoltà di Economia, Università degli Studi di Urbino
2
Forschungszentrum Jülich / Zentralbibliothek
2
Friedrich-Schiller-Universität Jena
2
Företagsekonomiska Institutionen
2
Georgia Institute of Technology
2
Główna Biblioteka Pracy i Zabezpieczenia Społecznego <Warschau>
2
Hochschule Offenburg
2
Hochschule Offenburg / Institute for Trade and Innovation
2
Hochschule Offenburg / Master-Studiengang Betriebswirtschaft
2
INESC Porto, Unidade de Inovação e Transferência de Tecnologia(UITT)
2
Institut für Wirtschaftspolitik <Hamburg>
2
Institutet för Näringslivsforskning (IFN)
2
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Published in...
All
Journal of business research : JBR
291
Technological forecasting & social change : an international journal
215
Research policy : policy, management and economic studies of science, technology and innovation
200
International journal of production research
129
Journal of business ethics : JOBE
121
International journal of management reviews : IJMR
114
NBER working paper series
110
Journal of management : JOM
109
Cogent business & management
92
Industrial marketing management : the international journal for industrial and high-tech firms
91
Working paper / National Bureau of Economic Research, Inc.
84
NBER Working Paper
83
International journal of production economics
80
Discussion paper series / IZA
76
International journal of contemporary hospitality management
75
International journal of hospitality management
73
Management review quarterly
71
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
69
Organizational research methods : ORM
69
Working paper
68
International journal of consumer studies
66
The journal of technology transfer
64
The journal of economic perspectives : EP ; a journal of the American Economic Association
62
Annals / The Academy of Management
59
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
58
Administrative Sciences : open access journal
57
Journal of business economics : JBE
57
European management journal
55
Tourism management : research, policies, practice
55
CESifo working papers
54
Die Betriebswirtschaft : DBW
54
International business review : the official journal of the European International Business Academy
54
Management research review
53
Technology analysis & strategic management
52
Total quality management & business excellence
52
Journal of knowledge management
50
Human resource management review
49
Journal of Informetrics
49
Review of managerial science : RMS
49
European journal of operational research : EJOR
48
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Source
All
ECONIS (ZBW)
20,140
RePEc
119
Other ZBW resources
58
EconStor
30
BASE
1
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1
Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
2
Analysing search engine
advertising
research : synthesis of two decades of research
Jafarzadeh, Hamed
;
Aurum, Aybüke
;
D'Ambra, John
; …
- In:
International journal of information systems and change …
7
(
2015
)
4
,
pp. 308-337
Persistent link: https://www.econbiz.de/10011550073
Saved in:
3
Sources of published
advertising
research
Advertising Research Foundation
-
1960
Persistent link: https://www.econbiz.de/10002106017
Saved in:
4
Exploring textual modes, imagery and claims in B to B and B to C print
advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
5
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
6
Social networking sites'
advertising
effectiveness : a systematic insight into literature
Sinha, Neena
;
Singh, Pratibha
- In:
International journal of Indian culture and business …
20
(
2020
)
1
,
pp. 37-59
Persistent link: https://www.econbiz.de/10012205789
Saved in:
7
A longitudinal analysis of the changing roles of gender in
advertising
: a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
8
Out-of-home
advertising
: a bibliometric review
Wilson, Rick T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 286-320
Persistent link: https://www.econbiz.de/10014550812
Saved in:
9
Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum
;
Lin, Hanyi
;
Deng, Lichen
;
Dellicompagni, Tanya
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
Saved in:
10
A bibliometric analysis of the elaboration likelihood model (ELM)
Srivastava, Mukta
;
Saini, Gordhan K.
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 726-743
Persistent link: https://www.econbiz.de/10013535928
Saved in:
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