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Bibliometrie
Marketingtheorie
3,045
Marketing theory
2,946
Marketing
844
Theorie
615
Theory
612
Marketingmanagement
555
Marketing management
545
Absatztheorie
361
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341
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336
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336
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336
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302
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300
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294
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234
Service-Dominant Logic
215
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215
History of economic thought
203
Ökonomische Ideengeschichte
203
Bibliometrics
166
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151
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147
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111
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111
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99
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English
152
German
14
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Tadajewski, Mark
14
Stremersch, Stefan
6
Lehmann, Donald R.
4
Roberts, John H.
4
Bruhn, Manfred
3
Hunt, Shelby D.
3
Jones, D. G. Brian
3
Katrichis, Jerome M.
3
Kayande, Ujwal
3
LaPlaca, Peter J.
3
Andreini, Daniela
2
Bode, Matthias
2
Brown, Stephen
2
Dant, Rajiv P.
2
Graf, Albert
2
Kotler, Philip
2
Lilien, Gary L.
2
Lindgreen, Adam
2
Maas, Peter
2
Morgan, Robert
2
Pedeliento, Giuseppe
2
Polonsky, Michael J.
2
Shankar, Venkatesh
2
Shaw, Eric H.
2
Solerio, Chiara
2
Stewart, David W.
2
Tzempelikos, Nektarios
2
Vatanparast, Ramin
2
Wang, Danqi
2
Witkowski, Terrence H.
2
Woodside, Arch G.
2
Wu, Alisa Yinghao
2
Zarantonello, Lia
2
Abernethy, Avery M.
1
Achrol, Ravi S.
1
Aholt, Andreas
1
Alavi, Sascha
1
Alba, Joseph W.
1
Albaum, Gerald
1
Alexander Joseph Ibnu Wibowo
1
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Journal of historical research in marketing
14
Journal of marketing management : MM
11
Journal of business research : JBR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
European journal of marketing : EJM
5
Journal of business-to-business marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of the Academy of Marketing Science
5
Journal of marketing
4
Journal of marketing theory and practice : JMTP
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Journal of macromarketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
3
Review of marketing research
3
Artificial intelligence in marketing
2
European management journal
2
Historical research in marketing management
2
International marketing review
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
The journal of business & industrial marketing
2
The marketing review
2
Akron business and economic review
1
Asia Pacific journal of marketing and logistics
1
Columbia Business School Research Paper
1
Contemplating corporate marketing, identity and communication
1
Critical marketing : issues in contemporary marketing
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dissertation Series CentER
1
E-marketing ; Vol. 3
1
ERIM report series research in management
1
ESCP Europe working paper
1
Enterprise as an instrument of civilization : an anthropological approach to business administration
1
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ECONIS (ZBW)
166
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166
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1
Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D.
-
1976
Persistent link: https://www.econbiz.de/10000042197
Saved in:
2
What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura
;
Stead, Martine
;
Hastings, Gerard
-
2008
Persistent link: https://www.econbiz.de/10003717558
Saved in:
3
The contribution continuum
Ladik, Daniel M.
;
Stewart, David W.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 157-165
Persistent link: https://www.econbiz.de/10003725632
Saved in:
4
Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
Savitt, Ronald
-
2008
Persistent link: https://www.econbiz.de/10003644627
Saved in:
5
Das organisationspsychologische Fairness-Konstrukt im Marketing : ein bibliometrischer Überblick
Aholt, Andreas
;
Queißer, Claudia
;
Rowe, Joanna
;
Vogel, Rick
- In:
Zeitschrift für Management : ZfM
3
(
2008
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10003787338
Saved in:
6
Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
Zinkhan, George M.
;
Peters, Cara
;
Hollenbeck, Candice
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10003779385
Saved in:
7
Articles of faith and mystic matrices : marketing textbooks and the misrepresentation of reality
Ardley, Barry
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10003775207
Saved in:
8
Critical marketing studies
Tadajewski, Mark
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003775430
Saved in:
9
Scientific marketing research
Albaum, Gerald
(
contributor
);
Venkatesan, M.
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10000572204
Saved in:
10
"We are all customers now ..." rhethorical strategy and ideology control in marketing management texts
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003832357
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