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A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.; West, Douglas C.; Magnini, Vincent P.; … - 2010
Persistent link: https://www.econbiz.de/10008907432
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A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.; Merchant, Altaf - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
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A decade (2008-2019) of advertising research productivity : a bibliometric review
Ford, John B.; Bezbaruah, Subhalakshmi; Mukherji, Prokriti - In: Journal of business research : JBR 136 (2021), pp. 137-163
Persistent link: https://www.econbiz.de/10012663198
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Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.; Mueller, Barbara; Mueller, Sophia - In: International journal of advertising : the review of … 42 (2023) 1, pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
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Two Decades of Political Advertising (2001-2021) - a Bibliometric Clustered Analysis
Ford, John B.; Jain, Varsha; Dutt, Ashutosh; Gupta, … - 2022
This study presents a thorough and systematic analysis of political advertising research to chart the thematic progression of political advertising literature. This study further aims at helping academics, industry, and society understand the current state of political advertising while...
Persistent link: https://www.econbiz.de/10014083613
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Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.; West, Douglas C.; Koorank Beheshti, … - In: Journal of business research : JBR 167 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014383081