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~subject:"Bibliometrie"
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Bibliometrie
Advertising
49
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Eisend, Martin
14
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BuR - Business Research
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Is VHB-JOURQUAL2 a good measure of scientific quality? : assessing the validity of the major business journal ranking in German-speaking countries
Eisend, Martin
- In:
Business research
4
(
2011
)
2
,
pp. 241-274
Persistent link: https://www.econbiz.de/10009507761
Saved in:
2
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
3
International diversity of authorship in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
Saved in:
4
Inhaltsanalyse
Baumgarth, Carsten
;
Koch, Jochen
- In:
Empirische Mastertechniken : eine anwendungsorientierte …
,
(pp. 131-163)
.
2009
Persistent link: https://www.econbiz.de/10003879057
Saved in:
5
Is VHB-JOURQUAL2 a Good Measure of Scientific Quality? Assessing the Validity of the Major Business Journal Ranking in German-Speaking Countries
Eisend, Martin
- In:
BuR - Business Research
4
(
2011
)
2
,
pp. 241-274
This study examines the question of whether the journal ranking VHB-JOURQUAL 2 can be considered as a good measure for the construct "scientific quality". Various rankings in business research provide the database for the analysis. The correlations between theses rankings are used to assess the...
Persistent link: https://www.econbiz.de/10010421365
Saved in:
6
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
7
Assessing the enduring impact of influential papers
Eisend, Martin
;
Lehmannm, Donald R.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011444040
Saved in:
8
The influence of organizational and national culture on new product performance
Eisend, Martin
;
Evanschitzky, Heiner
;
Gilliland, David I.
- In:
The journal of product innovation management : an …
33
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011524535
Saved in:
9
Journal publication success of German business researchers : does gender composition and internationality of the author team matter?
Eisend, Martin
;
Schuchert-Güler, Pakize
- In:
Business research
8
(
2015
)
2
,
pp. 171-188
The authors analyze whether publication success of journal articles by authors from German-speaking countries is related to gender composition and internationality of the author team. The database for the analysis covers 7,464 articles that were published in peer-reviewed journals between 2008...
Persistent link: https://www.econbiz.de/10011488128
Saved in:
10
The influence of knowledge-based resources and business scholars' internationalization strategies on research performance
Eisend, Martin
;
Schmidt, Susanne
- In:
Research policy : policy, management and economic …
43
(
2014
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10010404555
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