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Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research

Eisend, Martin - In: Journal of marketing 79 (2015) 3, pp. 23-40

Persistent link: https://www.econbiz.de/10011485859

International diversity of authorship in advertising research

Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 3-10

Persistent link: https://www.econbiz.de/10011687836

Is VHB-JOURQUAL2 a good measure of scientific quality? : assessing the validity of the major business journal ranking in German-speaking countries

Eisend, Martin - In: Business research 4 (2011) 2, pp. 241-274

Persistent link: https://www.econbiz.de/10009507761

Is VHB-JOURQUAL2 a Good Measure of Scientific Quality? Assessing the Validity of the Major Business Journal Ranking in German-Speaking Countries

Eisend, Martin - In: BuR - Business Research 4 (2011) 2, pp. 241-274

This study examines the question of whether the journal ranking VHB-JOURQUAL 2 can be considered as a good measure for the construct "scientific quality". Various rankings in business research provide the database for the analysis. The correlations between theses rankings are used to assess the...

Persistent link: https://www.econbiz.de/10010421365

Journal publication success of German business researchers : does gender composition and internationality of the author team matter?

Eisend, Martin; Schuchert-Güler, Pakize - In: Business research 8 (2015) 2, pp. 171-188

The authors analyze whether publication success of journal articles by authors from German-speaking countries is related to gender composition and internationality of the author team. The database for the analysis covers 7,464 articles that were published in peer-reviewed journals between 2008...

Persistent link: https://www.econbiz.de/10011488128

The influence of organizational and national culture on new product performance

Eisend, Martin; Evanschitzky, Heiner; Gilliland, David I. - In: The journal of product innovation management : an … 33 (2016) 3, pp. 260-276

Persistent link: https://www.econbiz.de/10011524535

A meta-analytic investigation of the role of valence in online reviews

Purnawirawan, Nathalia; Eisend, Martin; Pelsmacker, … - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 17-27

Persistent link: https://www.econbiz.de/10011373135

Meta-analysis selection bias in marketing research

Eisend, Martin; Tarrahi, Farid - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 317-326

Persistent link: https://www.econbiz.de/10010427988

Assessing the enduring impact of influential papers

Eisend, Martin; Lehmannm, Donald R. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 115-129

Persistent link: https://www.econbiz.de/10011444040

The influence of knowledge-based resources and business scholars' internationalization strategies on research performance

Eisend, Martin; Schmidt, Susanne - In: Research policy : policy, management and economic … 43 (2014) 1, pp. 48-59

Persistent link: https://www.econbiz.de/10010404555