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Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.; Hammedi, Wafa; Sprott, David E. - In: Psychology & marketing 40 (2023) 5, pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
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Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.; Sarstedt, Marko; Menidjel, Choukri; … - In: Psychology & marketing 40 (2023) 6, pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
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Rebranding : review, conceptualization, and research propositions
Liu, Richie L.; Sprott, David E.; Joireman, Jeff; … - In: Future-focused strategic marketing, (pp. 129-158). 2019
Persistent link: https://www.econbiz.de/10012165342
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Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.; Sharma, Tripti Ghosh; Pandey, Ritesh; … - In: The journal of product & brand management 31 (2022) 2, pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
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Charting the intellectual structure of customer experience research
Kumar, Prashant; Hollebeek, Linda D.; Kar, Arpan Kumar; … - In: Marketing intelligence & planning 41 (2023) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
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Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.; Menidjel, Choukri; Sarstedt, Marko; … - In: Psychology & marketing 41 (2024) 4, pp. 880-898
Persistent link: https://www.econbiz.de/10014519048