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Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; … - In: Journal of marketing 84 (2020) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
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The study of important marketing issues : reflections
Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
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How can academics generate great research ideas? : inspiration from ideation practice
Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10015057174
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Deviation among technology reviews : an informative enrichment of technology evolution theory for marketing
Sood, Ashish (contributor); Stremersch, Stefan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008665165
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The quest for citations : drivers of article impact
Stremersch, Stefan (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003392104
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Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan; Camacho, Nuno; Vanneste, Sofie; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
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From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
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Editorial: Preface to a debate
Lehmann, Donald R.; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 153
Persistent link: https://www.econbiz.de/10009519943