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~subject:"Bibliometrie"
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It's Not the Research, It's th...
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Bibliometrie
Marktforschung
7,416
Market research
6,886
Consumer behaviour
1,593
Konsumentenverhalten
1,549
Theory
1,543
Theorie
1,542
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1,079
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1,025
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805
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597
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591
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432
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415
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363
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361
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245
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239
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233
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233
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225
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223
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223
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196
Social Web
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Social web
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Messung
168
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167
market research
166
Markenführung
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Innovationsmanagement
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Markenimage
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English
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German
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Lehmann, Donald R.
4
Stremersch, Stefan
4
Hunt, Shelby D.
3
Kimmel, Allan J.
3
Lynch, John G.
3
Malhotra, Naresh K.
3
Smith, N. Craig
3
Voeth, Markus
3
Boerstler, Courtney N.
2
Coupé, Tom
2
Davis, Brennan
2
Davis, Donna F.
2
Decker, Reinhold
2
Eisend, Martin
2
Ekpo, Akon E.
2
Furrer, Olivier
2
Ghorbani, Zahra
2
Golicic, Susan L.
2
Graf, Albert
2
Gupta, Sachin
2
Haghighinasab, Manijeh
2
Halinen, Aino
2
Harrison, Robert L.
2
Holbrook, Morris B.
2
Hult, G. Tomas M.
2
Kargaran, Sanaz
2
Kayande, Ujwal
2
Kienzler, Mario
2
Klein, Jill
2
Kowalkowski, Christian
2
Kumar, Prashant
2
Kumar, Satish
2
Kumar, V.
2
Maas, Peter
2
Möller, K. E. Kristian
2
Nairn, Agnès
2
Ozanne, Julie L.
2
Pechmann, Cornelia
2
Pham, Michel T.
2
Reed, W. Robert
2
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Academy of Marketing
1
Advertising Research Foundation
1
Edward Elgar Publishing
1
Marketing Research Conference <2016, Arlington, Tex.>
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
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Journal of business research : JBR
8
Journal of the Academy of Marketing Science
8
Organizational research methods : ORM
8
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Qualitative market research : an international journal
5
International journal of market research
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
Journal of historical research in marketing
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Review of marketing research
3
A Research Agenda for Service Marketing
2
Australasian marketing journal
2
Cogent business & management
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of marketing : EJM
2
Foundations and trends in marketing : FTMKT
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of electronic customer relationship management : IJECRM
2
International journal of management reviews : IJMR
2
Journal of business-to-business marketing
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of managerial issues : JMI
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of retailing and consumer services
2
Marketing theory
2
The journal of business & industrial marketing
2
The marketing review
2
Working paper
2
Acta Universitatis Danubius / Oeconomica
1
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Source
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ECONIS (ZBW)
223
Showing
1
-
10
of
223
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
2
Exploring the market to establish an advanced surgical community eye hospital
Sood, Ishaana
;
Sabherwal, Shalinder
;
DasGupta, Shantanu
; …
- In:
International journal of market research
63
(
2021
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10012426484
Saved in:
3
Researcher interaction biases and business ethics research: respondent reactions to researcher characteristics
Miyazaki, Anthony D.
;
Taylor, Kimberly A.
- In:
Journal of business ethics : JOBE
81
(
2008
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10003757407
Saved in:
4
Das Aufspüren von Kundenabwanderungstendenzen : ein Anwendungsbeispiel der Content-Analyse für Weblogs
Beinke, Kai-Stefan
;
Grunwald, Guido
-
2008
Persistent link: https://www.econbiz.de/10003650933
Saved in:
5
Scientific marketing research
Albaum, Gerald
(
contributor
);
Venkatesan, M.
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10000572204
Saved in:
6
Impact auf die deutschsprachige Marketingforschung : Ergebnisse einer Zitationsanalyse der deutschsprachigen Marketing ZFP-Jahrgänge 1979 bis 2004
Voeth, Markus
;
Gawantka, Axel
;
Chatzopolou, Georgia
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10003285226
Saved in:
7
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
Saved in:
8
Market information processing and organizational learning
Sinkula, James M.
-
2008
Persistent link: https://www.econbiz.de/10003798112
Saved in:
9
Culture theories in global marketing : a literature-based assessment
Nakata, Cheryl
;
Izberk-Bilgin, Elif
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003864759
Saved in:
10
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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