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Identifying market structure : a deep network representation learning of social engagement
Yang, Yi; Zhang, Kunpeng; Kannan, P. K. - In: Journal of marketing 86 (2022) 4, pp. 37-56
Persistent link: https://www.econbiz.de/10013258873
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria; Neslin, Scott A.; Bradlow, Eric T.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
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Data analytics in a privacy-concerned world
Wieringa, Jaap E.; Kannan, P. K.; Ma, Xiao; Reutterer, … - In: Journal of business research : JBR 122 (2021), pp. 915-925
Persistent link: https://www.econbiz.de/10012420647
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The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.; Reinartz, Werner J.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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Marketing analytics for data-rich environments
Wedel, Michel; Kannan, P. K. - In: Journal of marketing 80 (2016) 6, pp. 97-121
Persistent link: https://www.econbiz.de/10011621580