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Big data
Consumer behaviour
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Journal of Consumer Marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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Finding innovation in data rich environments : special issue editorial
Bharadwaj, Neeraj
;
Noble, Charles H.
- In:
The journal of product innovation management : an …
34
(
2017
)
5
,
pp. 560-564
Persistent link: https://www.econbiz.de/10011803467
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2
Predicting innovation success in the motion picture industry : the influence of multiple quality signals
Bharadwaj, Neeraj
;
Noble, Charles H.
;
Tower, Annette
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
5
,
pp. 659-680
Persistent link: https://www.econbiz.de/10011803479
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3
Social media and Big Data in consumer behaviour
Roggeveen, Anne L.
(
ed.
);
Grewal, Dhruv
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011524095
Saved in:
4
Social Media and Big Data in Consumer Behaviour
Roggeveen, Anne L.
(
ed.
);
Grewal, Dhruv
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10012682671
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