The purpose of this paper is to propose a taxonomy of business models used by start-up firms that rely on data as a resource of major importance for their business – aka data-driven business models (DDBMs). Furthermore, it proposes a DDBM framework to systematically analyse and compare DDBMS...

Purpose The purpose of this paper is to derive a taxonomy of business models used by start-up firms that rely on data as a key resource for business, namely data-driven business models (DDBMs). By providing a framework to systematically analyse DDBMs, the study provides an introduction to DDBM...