Special section: advancing customer experience and big data impact via academic–practitioner collaboration
Alternative title: | Advancing customer experience and big data impact via academic–practitioner collaboration |
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Year of publication: |
2017
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Authors: | Burton, Jamie ; Alkire, Linda ; Gruber, Thorsten ; Bruce, Helen L. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 2, p. 142-147
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Subject: | Research | Impact | Services | Academic | Practitioner | Workshop | Forschungskooperation | Research collaboration | Big Data | Big data | Beziehungsmarketing | Relationship marketing |
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