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~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Markenführung"
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Brand
Customer satisfaction
Markenführung
Consumer behaviour
82,056
Konsumentenverhalten
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Theorie
9,271
Theory
9,095
Relationship marketing
8,869
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8,837
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7,456
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6,579
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4,059
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3,975
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3,700
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3,614
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3,574
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3,570
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3,029
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Han, Heesup
71
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40
Phau, Ian
40
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31
Mattila, Anna S.
30
Bang, Nguyen
28
Dawes, John
26
Ko, Eunju
26
Melewar, T. C.
26
Hollebeek, Linda D.
24
Huber, Frank
24
Sarkar, Abhigyan
24
Keller, Kevin Lane
23
Prentice, Catherine
23
Diamantopoulos, Adamantios
22
Hyun, Sunghyup Sean
22
Sreejesh, S.
21
Guzman, Francisco
20
Japutra, Arnold
20
Wiedmann, Klaus-Peter
20
Wong, IpKin Anthony
20
Ahn, Jiseon
19
Paul, Justin
19
Veloutsou, Cleopatra
19
Bilgihan, Anil
18
MacInnis, Deborah J.
18
Romaniuk, Jenni
18
Sarkar, Juhi Gahlot
18
Bagozzi, Richard P.
17
Bauer, Hans H.
17
Fournier, Susan
17
Gázquez-Abad, Juan Carlos
17
Jang, Soocheong
17
Khan, Imran
17
Park, Jungkun
17
Rather, Raouf Ahmad
17
Vrontis, Demetris
17
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16
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16
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5
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3
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2
Edward Elgar Publishing
2
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2
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2
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2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
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2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
NetLibrary, Inc
2
RWTH Aachen
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
University of Madras / Department of Commerce
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Economic Association
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
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1
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1
Deutschland / Bundeswehr / Universität Hamburg
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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Journal of business research : JBR
562
Journal of retailing and consumer services
557
The journal of brand management : an international journal
306
The journal of product & brand management
294
International journal of hospitality management
241
Psychology & marketing
150
Asia Pacific journal of marketing and logistics
128
The journal of services marketing
118
Cogent business & management
113
European journal of marketing : EJM
111
Journal of hospitality marketing & management
110
Journal of travel and tourism marketing
106
International journal of contemporary hospitality management
102
Journal of strategic marketing
94
Journal of the Academy of Marketing Science
85
Journal of marketing communications
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Marketing intelligence & planning
80
Journal of international consumer marketing
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Marketing letters : a journal of research in marketing
73
Tourism management : research, policies, practice
73
The service industries journal
70
Journal of promotion management : innovations in planning and applied research
69
International journal of consumer studies
68
Journal of marketing
67
Services marketing quarterly
66
SpringerLink / Bücher
66
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
65
Journal of fashion marketing and management
62
The international review of retail, distribution and consumer research
61
International journal of advertising : the review of marketing communications
60
Journal of global marketing
60
International journal of retail & distribution management
59
The journal of consumer marketing
58
International journal of electronic marketing and retailing : IJEMR
57
Journal of retailing
57
International journal of internet marketing and advertising : IJIMA
56
Journal of marketing management : MM
56
Journal of promotion management : JPM
56
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Source
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ECONIS (ZBW)
13,276
Other ZBW resources
163
BASE
5
RePEc
3
Showing
1
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date (oldest first)
1
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
2
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
3
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
4
The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
Saved in:
5
Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns : knowledge, acceptance and appreciation at the time of purchase
Bianchi, Enrique Carlos
;
Daponte, Gaspar Gracia
; …
- In:
Journal of business
12
(
2020
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10012488396
Saved in:
6
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
7
The influence of cause marketing associations on product and cause brand value
Wymer, Walter
;
Samu, Sridhar
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003819437
Saved in:
8
Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.
;
Norman, Andrew T.
;
Miyazaki, Anthony D.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
Saved in:
9
How to increase brand exposure and consumer loyalty through cause marketing
Kobal, Natasa
- In:
Journal of academic research in economics
6
(
2014
)
3
,
pp. 381-397
Persistent link: https://www.econbiz.de/10011348107
Saved in:
10
A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
Saved in:
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