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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten - 2008 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen (contributor) - 2008
Persistent link: https://www.econbiz.de/10003624130
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Brand and consumer
Charan, Ashok - 2024
Persistent link: https://www.econbiz.de/10014383857
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The brand gym : a practical workout for boosting brand and business
Taylor, David - 2003
Persistent link: https://www.econbiz.de/10001685696
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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2006 - 4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
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Advertising creative : strategy, copy and design
Altstiel, Tom; Grow, Jean - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003830815
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Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina - 2009 - 3rd ed.
Persistent link: https://www.econbiz.de/10003830852
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Brand anarchy : managing corporate reputation
Earl, Steve; Waddington, Stephen - 2012
Persistent link: https://www.econbiz.de/10009511809
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Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
Vincent, Laurence - 2012
Persistent link: https://www.econbiz.de/10009515000