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of religious consumer society. It integrates and systematizes contributions from economics of religion, marketing, and … adaptations (quality expectations, religious shopping, syncretism) and organizational responses (marketing and branding strategies … to speak of shopping and consuming as the "new religions" of Western societies, and (3) religious marketing and branding …
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Brand portfolio reengineering is the typical process a company uses to set the organization in a complete, harmonious, and consistent manner; the target is to maximize the value of its brand equity. The more complex and varied are brand portfolio and product portfolio of a company, the more...
Persistent link: https://www.econbiz.de/10011149431
This article analyzed the production and marketing activities of the Agricultural Co-operatives Association established …-operatives Association, Takedate-kumiai had been highly evaluated for its business marketing across the nation, and had built a brand name …
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attribute salient, which has a positive impact on perceived quality. Pertinent implications for marketing and public policy are …
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Brand portfolio reengineering is the typical process a company uses to set the organization in a complete, harmonious, and consistent manner; the target is to maximize the value of its brand equity. The more complex and varied are brand portfolio and product portfolio of a company, the more...
Persistent link: https://www.econbiz.de/10010565779
. Communities are attracted to hosting sport events to draw marketing benefits that will contribute to the success of the … destinations. A case study has been chosen in order to illustrate the interdependence between event and destination marketing …
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brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to …
Persistent link: https://www.econbiz.de/10010905427