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Emotional engagement : how television builds big brands at low attention
Heath, Robert - In: Journal of advertising research 49 (2009) 1, pp. 62-73
Persistent link: https://www.econbiz.de/10003833738
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A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
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Does Advertising grow markets? : more evidence from the United Kingdom
Broadbent, Tim - In: International journal of advertising : the quarterly … 27 (2008) 5, pp. 745-770
Persistent link: https://www.econbiz.de/10003792508
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Advertising, brand loyalty and pricing
Chioveanu, Ioana - In: Games and economic behavior 64 (2008) 1, pp. 68-80
Persistent link: https://www.econbiz.de/10003811594
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Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
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The effects of a consistent ad series on consumer evaluations : a test of the repetition-variation hypothesis in a South Korean context
Yoo, Changjo; Bang, Hae-kyong; Kim, Youngchan - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 105-123
Persistent link: https://www.econbiz.de/10003819157
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Mercedes-Benz : Ihr guter Stern auf allen Straßen ; vier Jahrzehnte Mercedes-Benz-Werbung
Schlegelmilch, Jürgen - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003417085
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The effect of media advertising on brand consideration and choice
Terui, Nobuhiko; Ban, Masataka; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 74-91
Persistent link: https://www.econbiz.de/10008905591
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Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey; Havlena, William - In: Journal of advertising research 47 (2007) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
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The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano; Dalton, Amy N.; Andrade, Eduardo B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652