Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
~subject:"Mercedes <Marke>"
~type_genre:"Bildband"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Gesellschaftspolitische Releva...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Mercedes <Marke>
Werbung
717
Advertising
708
Advertising effects
143
Werbewirkung
143
Consumer behaviour
82
Konsumentenverhalten
82
Internet marketing
80
Online-Marketing
80
Deutschland
66
USA
65
United States
65
Germany
63
Marketing management
57
Marketingmanagement
57
Theorie
49
Theory
49
Brand management
47
Markenführung
47
Marketing
32
Public relations
31
Öffentlichkeitsarbeit
31
Psychology of advertising
29
Werbepsychologie
29
Target group
27
Zielgruppe
27
Social Web
23
Social web
23
Advertising industry
22
Werbewirtschaft
22
Markenartikel
20
Advertising planning
18
Werbeplanung
18
Communication
17
Kommunikation
17
Media industries
16
Mediensektor
16
Brand image
15
India
15
Indien
15
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
19
Book / Working Paper
2
Type of publication (narrower categories)
All
Bildband
Book section
Article in journal
228
Aufsatz in Zeitschrift
228
Aufsatz im Buch
19
Graue Literatur
19
Non-commercial literature
19
Hochschulschrift
13
Thesis
11
Arbeitspapier
10
Working Paper
10
Aufsatzsammlung
4
Einführung
3
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Lehrbuch
2
Sammelwerk
2
Sammlung
2
Textbook
2
Company information
1
Conference proceedings
1
Fallstudiensammlung
1
Festschrift
1
Firmeninformation
1
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Ratgeber
1
Reprint
1
more ...
less ...
Language
All
English
15
German
6
Author
All
Beghin, John C.
1
Botterill, Jacqueline
1
Broadbent, Tim
1
Bóveda-Lambie, Adriana M.
1
Chae, Heeju
1
Diehl, Sandra
1
Goldman, Robert
1
Gupta, Ruchi
1
Hair, Neil
1
Hayes, Jameson L.
1
Heinemann, Sabine
1
Karray, Salma
1
Kim, Kacy K.
1
Knoll, Johannes
1
Ko, Eunju
1
Krugman, Dean M.
1
Lee, Mira
1
Marette, Stéphan
1
Neijens, Peter
1
Pae, Jae H.
1
Papson, Stephen
1
Priddat, Birger P.
1
Samiee, Saeed
1
Schlegelmilch, Jürgen
1
Schramm, Holger
1
Schröter, Harm G.
1
Schweiger, Günter
1
Shin, Jiye
1
Siegert, Elfriede
1
Smit, Edith
1
Springinsfeld, Leopold
1
Tai, Susan
1
Terlutter, Ralf
1
Twitchell, James B.
1
Voorveld, Hilde
1
Wilcox, Gary B.
1
Williams, Jerome D.
1
Youn, Seounmi
1
Yue, Chengyan
1
more ...
less ...
Institution
All
Mercedes-Benz-Aktiengesellschaft
1
Österreichische Werbewissenschaftliche Gesellschaft
1
Published in...
All
Advertising theory
2
The advertising and consumer culture reader
2
The advertising handbook
2
Electronic word of mouth as a promotional technique : new insights from social media
1
International marketing ; Vol. 2
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Media and convergence management
1
Nontariff measures with market imperfections : trade and welfare implications
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Perspektiven einer kulturellen Ökonomik
1
Social and environmental issues in advertising
1
Special topics in economics & management
1
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
1
Wert und Werte der Marketing-Kommunikation
1
[Gesellschaft, Unternehmen]
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Just do it," but not on my planet
Goldman, Robert
;
Papson, Stephen
- In:
The advertising and consumer culture reader
,
(pp. 207-222)
.
2009
Persistent link: https://www.econbiz.de/10003848454
Saved in:
2
Reflections and reviews : an English teacher looks at branding
Twitchell, James B.
- In:
The advertising and consumer culture reader
,
(pp. 227-236)
.
2009
Persistent link: https://www.econbiz.de/10003848455
Saved in:
3
FMCG advertising : the home of branding
Broadbent, Tim
- In:
The advertising handbook
,
(pp. 162-173)
.
2009
Persistent link: https://www.econbiz.de/10003851914
Saved in:
4
Using a history of Ivory to explore changing advertising design
Botterill, Jacqueline
- In:
The advertising handbook
,
(pp. 198-208)
.
2009
Persistent link: https://www.econbiz.de/10003851918
Saved in:
5
Mercedes-Benz : Ihr guter Stern auf allen Straßen ; vier Jahrzehnte Mercedes-Benz-
Werbung
Schlegelmilch, Jürgen
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003417085
Saved in:
6
Brand concepts and advertising
Krugman, Dean M.
;
Hayes, Jameson L.
- In:
Advertising theory
,
(pp. 434-448)
.
2012
Persistent link: https://www.econbiz.de/10009524026
Saved in:
7
In-game advertising and advergames : a review of the past decade's research
Youn, Seounmi
;
Lee, Mira
- In:
Advertising theory
,
(pp. 388-401)
.
2012
Persistent link: https://www.econbiz.de/10009524029
Saved in:
8
Cross-media advertising : brand promotion in an age of media convergence
Voorveld, Hilde
;
Smit, Edith
;
Neijens, Peter
- In:
Media and convergence management
,
(pp. 117-133)
.
2013
Persistent link: https://www.econbiz.de/10009767986
Saved in:
9
How to promote quality perception : brand advertising or geographical indication?
Yue, Chengyan
;
Marette, Stéphan
;
Beghin, John C.
- In:
Nontariff measures with market imperfections : trade …
,
(pp. 73-98)
.
2013
Persistent link: https://www.econbiz.de/10009789620
Saved in:
10
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
