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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Zur Gestaltung von Beziehungen zwischen Marke und Konsument : bindungspsychologische Ansätze im Marketing
Berlin, Bianca - 2015
Persistent link: https://www.econbiz.de/10010526826
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Konsumentenpsychologie und Markenartikel
Unger, Fritz (ed.); Berekoven, Ludwig (contributor) - 1986
Persistent link: https://www.econbiz.de/10014269087
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Psychologie der Marke : die Marke aus der Sicht des Verbrauchers
Sommer, Rudolf - 1998
Persistent link: https://www.econbiz.de/10012878017
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Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans - 1982 - Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996
Persistent link: https://www.econbiz.de/10000959103
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Can't buy me love : investigating the effect of advertising on brand awareness and perceived quality using panel data
Clark, C. Robert (contributor);  … - 2008 - [Rev.]
Persistent link: https://www.econbiz.de/10003783463
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Media concentration and consumer product prices
Dukes, Anthony (contributor) - 2005
Persistent link: https://www.econbiz.de/10003156229
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Living brands : collaboration + innovation
Nadeau, Raymond A. - 2007
Persistent link: https://www.econbiz.de/10003330421