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Estimating an Sku-Level Brand Choice Model Combining Household Panel Data and Store Data

Chintagunta, Pradeep K.; Dubé, Jean-Pierre - 2008

The extant literature using household scanner data to estimate consumer choice models has identified two key sources of bias in estimated mean responses to marketing variables. Omitted heterogeneity may bias mean responses towards zero. At the same time, omitted time-varying characteristics of...

Persistent link: https://www.econbiz.de/10014029864

What's in a brand name? : assessing the impact of rebranding in the hospitality industry

Tsai, Yi-Lin; Dev, Chekitan S.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 52 (2015) 6, pp. 865-878

Persistent link: https://www.econbiz.de/10011421738

Investigating brand preferences across social groups and consumption contexts

Kim, Minki; Chintagunta, Pradeep K. - In: Quantitative marketing and economics : QME 10 (2012) 3, pp. 305-333

Persistent link: https://www.econbiz.de/10009619789

Store brands : who buys them and what happens to retail prices when they are introduced?

Bonfrer, André; Chintagunta, Pradeep K. - In: Review of industrial organization : RIO 24 (2004) 2, pp. 195-218

Persistent link: https://www.econbiz.de/10002140611

Empirical analysis of competitive product line pricing decisions : lead, follow, or move together?

Kadiyali, Vrinda - In: The journal of business : B 69 (1996) 4, pp. 459-487

Persistent link: https://www.econbiz.de/10001207974

Pricing strategies in a dynamic duopoly : a differential game model

Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 42 (1996) 11, pp. 1501-1514

Persistent link: https://www.econbiz.de/10001211728

An empirical investigation of the "dynamic McFadden" model of purchase timing and brand choice : implications for market structure

Chintagunta, Pradeep K. - In: Journal of business & economic statistics : JBES ; a … 16 (1998) 1, pp. 2-12

Persistent link: https://www.econbiz.de/10001231060

Panel data analysis of household brand choices

Chintagunta, Pradeep K.; Kyriazidou, Ekaterini; … - In: Journal of econometrics 103 (2001) 1/2, pp. 111-153

Persistent link: https://www.econbiz.de/10001585162

Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior

Bruno, Hernan A.; Cebollada, Javier; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 631-648

Persistent link: https://www.econbiz.de/10011916601

Do pharmacists buy Bayer? : informed shoppers and the brand premium

Bronnenberg, Bart J.; Dubé, Jean-Pierre; Gentzkow, … - In: The quarterly journal of economics 130 (2015) 4, pp. 1669-1726

Persistent link: https://www.econbiz.de/10011457870