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Brand
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Sattler, Henrik
33
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27
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Ko, Eunju
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Veloutsou, Cleopatra
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Trinh, Giang
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National Bureau of Economic Research
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NetLibrary, Inc
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Siauliai University
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Verlag Dr. Kovač
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Vytautas Magnus University
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Europäische Kommission / Generaldirektion Umwelt
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Haufe-Lexware GmbH & Co. KG
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ISM University of Management and Economics
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Markenverband
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Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
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Fördergesellschaft Marketing an der Universität Augsburg
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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AMACOM
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Books on Demand GmbH <Norderstedt>
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2
Access Marketing Management e.V.
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Association Nutrition Demain
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The journal of brand management : an international journal
284
Journal of business research : JBR
283
The journal of product & brand management
200
Journal of retailing and consumer services
167
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
58
Asia Pacific journal of marketing and logistics
46
Journal of marketing
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
33
Journal of international consumer marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of the Academy of Marketing Science
30
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
European journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Brands and branding
27
International journal of consumer studies
26
Journal of retailing
26
International marketing review
25
Journal of global marketing
25
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
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Source
All
ECONIS (ZBW)
7,876
RePEc
96
BASE
31
EconStor
7
Other ZBW resources
6
ArchiDok
4
Showing
1
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date (oldest first)
1
Twenty-one years of the Journal of
Brand
Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Saved in:
2
The varying types of
brand
assets : the central issue in
brand
strategy development?; paper presented at IBC Conference "Developing
Brand
Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
3
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
4
Separating the long and short-term effects of advertising repetition on
brand
name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
5
Pioneer
brand
advantage in Japan and the United States
Alpert, Frank
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000939494
Saved in:
6
Brand
awareness : retrieval re-considered
Holden, Stephen J.
-
1995
Persistent link: https://www.econbiz.de/10000919316
Saved in:
7
Trademarks and
brand
management : selected annotations
Hill, Conrad R.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10000673130
Saved in:
8
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
9
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
10
Values, optimum stimulation levels and
brand
loyalty : new scales in new populations
Burgess, Steven M.
;
Harris, Mari
-
1998
Persistent link: https://www.econbiz.de/10001392637
Saved in:
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