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Name dropping and product mentions : branding in popular music lyrics
Craig, Clay; Flynn, Mark A.; Holody, Kyle J. - In: Journal of promotion management : JPM 23 (2017) 2, pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
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Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice; Luffarelli, Jonathan; Feiereisen, Stéphanie - In: Psychology & marketing 40 (2023) 10, pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
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Memory and perception of brand mentions and placement of brands in songs
Delattre, Eric; Colovic, Ana; Salmon, Charles T. - In: International journal of advertising : the quarterly … 28 (2009) 5, pp. 807-842
Persistent link: https://www.econbiz.de/10003916080
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Clothing style, music, and media influences on adolescents' brand consumption behavior
Badaoui, Khafid; Lebrun, Anne-Marie; Bouchet, Patrick - In: Psychology & marketing 29 (2012) 8, pp. 568-582
Persistent link: https://www.econbiz.de/10009575076
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Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan; Callison, Coy - In: Journal of promotion management : JPM 21 (2015) 3, pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
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"Listening to Maybach in My Maybach" : evolution of product mention in music across the millennium's first decade
Baksh-Mohammed, Sufyan; Callison, Coy - In: Journal of promotion management : JPM 20 (2014) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10010343559
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From brands to classical music : broadening and deepening a brand love prototype
White, Christopher J.; Tong, Eudora; Schwartz, Michael - In: The journal of asset management 27 (2020) 2, pp. 227-236
Persistent link: https://www.econbiz.de/10012298781
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Building a local identity through sellout crowds : the impact of brand popularity, brand similarity, and brand diversity of music festivals
Lopez, Carmen; Leenders, Mark A. A. M. - In: Journal of strategic marketing 27 (2019) 5, pp. 435-450
Persistent link: https://www.econbiz.de/10012202762
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The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong; Zhao, Xiaofeng; Zheng, Jiahao - In: Journal of management analytics 6 (2019) 3, pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
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Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul; Pathak, Abhishek; Motoki, Kosuke; … - In: Journal of business research : JBR 168 (2023), pp. 1-23
Persistent link: https://www.econbiz.de/10014434783