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The consumer psychology of brands
Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10009548918
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The concept of brand experience
Schmitt, Bernd - In: The journal of brand management : an international journal 16 (2008/09) 7, pp. 417-419
Persistent link: https://www.econbiz.de/10009524658
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The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
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Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha; Sorescu, Alina; Steenkamp, … - In: Journal of marketing 84 (2020) 2, pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
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Brand experience : what is it? : how is it measured? ; does it affect loyalty?
Brakus, J. Jos̆ko; Schmitt, Bernd; Zarantonello, Lia - In: Journal of marketing 73 (2009) 3, pp. 52-68
Persistent link: https://www.econbiz.de/10003838430
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Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.; Cote, Joseph A.; Siew Meng Leong; … - 2010
Persistent link: https://www.econbiz.de/10003924183
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Brand experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško; Schmitt, Bernd; Zarantonello, Lia - In: Cracking the code : leveraging consumer psychology to …, (pp. 159-180). 2012
Persistent link: https://www.econbiz.de/10009349524
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From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
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Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing; Zhang, Shi; Simpson, James T. - In: Handbook of research in international marketing, (pp. 48-67). 2011
Persistent link: https://www.econbiz.de/10009384957
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The role of brand naming in branding strategies : insights and opportunities
Sood, Sanjay; Zhang, Shi - In: Handbook on brand and experience management, (pp. 219-232). 2008
Persistent link: https://www.econbiz.de/10003789045