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Brand
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
29
Markenimage
29
Brand management
24
Markenführung
24
International marketing
22
Internationales Marketing
22
Designation of origin
20
Herkunftsbezeichnung
20
Markenartikel
16
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11
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11
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11
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10
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9
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Marketingmanagement
8
Structural equation model
8
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8
Beziehungsmarketing
7
Customer satisfaction
7
Großbritannien
7
Kundenzufriedenheit
7
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7
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7
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7
Export
6
Advertising effects
5
Dienstleistungsqualität
5
Emotion
5
Holiday behaviour
5
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5
Partial least squares
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16
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Diamantopoulos, Adamantios
15
Davvetas, Vasileios
6
Sichtmann, Christina
3
Arslanagic-Kalajdzic, Maja
2
Kolbl, Živa
2
Koschate-Fischer, Nicole
2
Abbott, Rachael
1
Austin, Jon R.
1
Balabanis, George
1
Chan, Allan
1
Egger, Martin
1
Fetscherin, Marc
1
Florack, Arnd
1
Gidaković, Petar
1
Halkias, Georgios
1
Herz, Marc
1
Herz, Marc Florian
1
Liu, Lucy
1
Mattila, Anna S.
1
Oldenkotte, Katharina
1
Siguaw, Judy A.
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Szőcs, Ilona
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Journal of international marketing
6
Journal of business research : JBR
4
British journal of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of the Academy of Marketing Science
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of product & brand management
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ECONIS (ZBW)
16
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1
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1
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
2
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
3
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
4
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
5
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
6
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
7
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
8
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
9
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
10
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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