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Brand
Konsumentenverhalten
78,786
Consumer behaviour
78,355
Privater Konsum
14,989
Private consumption
14,953
Theorie
12,701
Theory
12,497
Beziehungsmarketing
8,704
Relationship marketing
8,694
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7,918
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7,705
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7,329
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7,326
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6,809
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6,725
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6,609
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6,495
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6,472
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5,415
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4,317
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4,314
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4,312
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4,293
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4,257
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4,196
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4,097
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4,019
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3,660
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3,620
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3,557
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3,545
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Dawes, John
22
Phau, Ian
21
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19
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
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9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Thomson, Matthew
9
Trinh, Giang
9
Usman, Osly
9
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8
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National Bureau of Economic Research
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NetLibrary, Inc
2
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Verlag Dr. Kovač
2
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
231
The journal of brand management : an international journal
186
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of strategic marketing
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
International marketing review
23
Journal of promotion management : JPM
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of retailing
21
European journal of marketing
20
International journal of advertising : the quarterly review of marketing communications
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
19
Journal of marketing management : MM
19
SpringerLink / Bücher
19
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
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ECONIS (ZBW)
4,198
BASE
1
RePEc
1
Showing
1
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10
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date (oldest first)
1
Brand religiosity aura and brand loyalty in Indonesia
Islamic
banking
Sri Wahyuni
;
Fitriani, Nani
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
3
,
pp. 361-372
Persistent link: https://www.econbiz.de/10011812841
Saved in:
2
Religiosity versus profit-loss sharing : how
Islamic
banks brand fidelity influence the Muslim consumers' commitment
Junaidi, Junaidi
- In:
Journal of Islamic accounting and business research
13
(
2022
)
6
,
pp. 960-976
Persistent link: https://www.econbiz.de/10013281053
Saved in:
3
Impact of the strength of religious beliefs on brand love in the
Islamic
market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
4
The etiology of the frugal consumer
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Clark, …
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 175-184
Persistent link: https://www.econbiz.de/10010338534
Saved in:
5
Brand switching behaviour of Muslim consumers : development of a Cnceptual
Saeed, Munazza
;
Azmi, Ilhaamie Binti Abdul Ghani
-
2016
Persistent link: https://www.econbiz.de/10011588242
Saved in:
6
Building holistic brands : an wxploratory study of Halal cosmetics
Aoun, Isabelle
;
Tournois, Laurent
- In:
Journal of Islamic marketing : JIMA
6
(
2015
)
1
,
pp. 109-132
Persistent link: https://www.econbiz.de/10010504569
Saved in:
7
Is halal universal? : the impact of self-expressive value on halal brand personality, brand tribalism, and loyalty ; case of
Islamic
hospitals
Aji, Hendy Mustiko
;
Muslichah, Istyakara
- In:
Journal of Islamic marketing
14
(
2023
)
4
,
pp. 1146-1165
Persistent link: https://www.econbiz.de/10014313869
Saved in:
8
Love thinketh no evil : mediation role of brand love on consumer religiosity and consumer forgiveness in Tanzanian
Islamic
banking
Amani, David
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014520801
Saved in:
9
Materialism
, status consumption, and market involved consumers
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
;
Pollitte, …
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 761-776
Persistent link: https://www.econbiz.de/10011578268
Saved in:
10
Materialistic, brand engaged and status consuming consumers and clothing behaviors
Goldsmith, Roland
;
Flynn, Leisa Reinecke
;
Clark, Ronald A.
- In:
Journal of fashion marketing and management
16
(
2012
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10009532713
Saved in:
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