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Brand
Consumer behaviour
82,050
Konsumentenverhalten
79,570
Privater Haushalt
19,755
Household
19,620
Persönlichkeitspsychologie
12,630
Personality psychology
12,352
Theorie
11,695
Theory
11,478
Relationship marketing
8,907
Beziehungsmarketing
8,876
Brand management
7,539
Markenführung
7,498
USA
7,135
United States
6,784
Brand image
6,693
Markenimage
6,658
Deutschland
6,058
Customer satisfaction
5,637
Kundenzufriedenheit
5,480
Online-Handel
5,456
Online retailing
5,445
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5,444
Privater Konsum
4,876
Private consumption
4,860
Social Web
4,771
Social web
4,769
Service quality
4,441
Online-Marketing
4,420
Internet marketing
4,410
Dienstleistungsqualität
4,397
Private Verschuldung
4,261
Markenartikel
4,246
Private debt
4,194
Experiment
4,143
Einzelhandel
4,134
Retail trade
4,091
Emotion
3,699
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3,601
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764
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
Usman, Osly
9
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
4
Information Resources Management Association
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Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
234
The journal of brand management : an international journal
190
The journal of product & brand management
173
Journal of retailing and consumer services
150
Psychology & marketing
64
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of the Academy of Marketing Science
31
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
European journal of marketing
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
19
Journal of marketing management : MM
19
SpringerLink / Bücher
19
Young consumers : insight and ideas for responsible marketers
19
International journal of market research
18
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ECONIS (ZBW)
4,251
Other ZBW resources
4
BASE
1
RePEc
1
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1
Brands as symbolic resources for the construction of identity
Elliott, Richard
;
Wattanasuwan, Kritsadarat
-
2009
Persistent link: https://www.econbiz.de/10003784514
Saved in:
2
The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
Saved in:
3
The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Anderson, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
Saved in:
4
Predicting brand perferences : an examination of the predictive power of consumer personality and values in the Australian fashion market
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10003881562
Saved in:
5
The self and the brand
Kirmani, Amna
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
Saved in:
6
Self-expansion motivation and inclusion of brands in self
Reimann, Martin
;
Aron, Arthur
- In:
Handbook of brand relationships
,
(pp. 65-81)
.
2009
Persistent link: https://www.econbiz.de/10003915572
Saved in:
7
Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Handbook of brand relationships
,
(pp. 107-123)
.
2009
Persistent link: https://www.econbiz.de/10003915578
Saved in:
8
Group-based brand relationships and persuasion : multiple roles for identification and identification descrepancies
Fleming, Monique A.
- In:
Handbook of brand relationships
,
(pp. 151-169)
.
2009
Persistent link: https://www.econbiz.de/10003915583
Saved in:
9
Love, desire, and identity : a conditional integration theory of the love of things
Ahuvia, Aaron C.
;
Batra, Rajeev
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 342-357)
.
2009
Persistent link: https://www.econbiz.de/10003915638
Saved in:
10
Purchasing counterfeit and legitimate products in China : social and psychological correlates and predictors
Taormina, Robert J.
;
Chong, Kelvin Y.
- In:
Journal of East-West business
16
(
2010
)
2
,
pp. 118-145
Persistent link: https://www.econbiz.de/10003988268
Saved in:
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