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Classification analysis for brand loyalty determination

Chatterjee, Debaleena; Basu, Protik - In: Global business review 24 (2023) 1, pp. 106-120

Persistent link: https://www.econbiz.de/10014229807

Muslim travelers in Asia : the destination preferences and brand perceptions of Malaysian tourists

Kim, Seongseop; Im, Holly Hyunjung; King, Brian - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10010511186

The influence of negative travel-related experience on tourist's brand loyalty

De Cosmo, Lucrezia Maria; Piper, Luigi; Mileti, Antonio; … - In: Italian journal of marketing : ITJM 2023 (2023) 3, pp. 351-368

Persistent link: https://www.econbiz.de/10014330964

The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions

Piancatelli, Chiara; Massi, Marta; Vocino, Andrea - In: Journal of strategic marketing 29 (2021) 6, pp. 546-566

Persistent link: https://www.econbiz.de/10012588444

The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos

Kim, Jungkeun; Park, Jooyoung; Kim, Seongseop; … - In: European journal of marketing 56 (2022) 3, pp. 738-767

Persistent link: https://www.econbiz.de/10013173446

Does brand concept mapping determine destination brand associations and image?

Çifci, Sertaç; Japutra, Arnold; Ekinci, Yuksel; … - In: Tourism analysis : an interdisciplinary tourism & … 27 (2022) 4, pp. 515-528

Persistent link: https://www.econbiz.de/10013552590

Bali brand love : a perspective from domestic tourists

Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists visiting Bali at least twice in the last 5 years. The...

Persistent link: https://www.econbiz.de/10014506310

Comparative analysis of tourist brand of Montenegro and Croatia : perspectives of the impact on the economy of the State

Rabrenović, Jovan - In: Economic analysis : EA 51 (2018) 3/4, pp. 67-80

Persistent link: https://www.econbiz.de/10012061716

Branding destination co-creatively : a case study of tourists' involvement in the naming of a local attraction

Kim, Hany; Stepchenkova, Svetlana; Babalou, Vahideh - In: Tourism management perspectives : TMP 28 (2018), pp. 189-200

Persistent link: https://www.econbiz.de/10011942679

Agritourism, farm visit, or...? A branding assessment for recreation on farms

Barbieri, Carla; Xu, Shuangyu; Gil-Arroyo, Claudia; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 8, pp. 1094-1108

Persistent link: https://www.econbiz.de/10011608089

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