This exploratory literature review focuses on the relationship between luxury brands and brands in general. It posits that they appeal to a specific type of consumer, the luxury consumer, and are distinguished by their management system which gives them the unique brand identity translated in...

Today, brand communities constitute an externality that brand valuation methods like the Interbrand Global Rankings try to account for. By incorporating this externality, such methods build a bridge between two worlds that are totally foreign to one another: the world of investors; and the world...