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~subject:"Brand"
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Brand
Markenführung
17,022
Brand management
17,000
Stadtentwicklung
12,131
Urban development
10,578
Konsumentenverhalten
7,828
Consumer behaviour
7,827
Markenimage
7,533
Brand image
7,404
Markenartikel
5,222
Tourismusmarketing
4,495
Tourism marketing
4,467
Beziehungsmarketing
2,795
Relationship marketing
2,792
Deutschland
2,554
Tourismus
2,508
Tourism
2,363
Germany
2,338
Markenpolitik
2,193
Social Web
2,026
Social web
2,022
Online-Marketing
1,859
Internet marketing
1,824
Destinationsmanagement
1,813
Destination management
1,809
USA
1,790
Holiday behaviour
1,769
Urlaubsverhalten
1,769
Tourism industry
1,713
Tourismuswirtschaft
1,713
United States
1,633
Urbanization
1,603
Urbanisierung
1,588
Marketingmanagement
1,542
Marketing management
1,520
Theorie
1,478
Theory
1,474
Welt
1,221
World
1,217
Werbewirkung
1,216
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860
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6
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Baumgarth, Carsten
22
Burmann, Christoph
20
De Chernatony, Leslie
20
Phau, Ian
20
Fournier, Susan
19
Keller, Kevin Lane
19
Sarkar, Abhigyan
18
Melewar, T. C.
17
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Guzman, Francisco
13
Japutra, Arnold
13
Steenkamp, Jan-Benedict E. M.
13
Ko, Eunju
12
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Sattler, Henrik
12
Sharp, Byron
12
Rahman, Zillur
11
Schmidt, Holger J.
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Bruhn, Manfred
10
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Kapferer, Jean-Noël
10
Sreejesh, S.
10
Uggla, Henrik
10
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Khamitov, Mansur
9
Koll, Oliver
9
Kumar, Vikas
9
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Springer Fachmedien Wiesbaden
10
Gesellschaft zur Erforschung des Markenwesens
7
NetLibrary, Inc
7
Information Resources Management Association
4
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Lithuanian University of Agriculture
2
Verlag Dr. Kovač
2
American Marketing Association
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Tourismus <Dresden>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
International Institute of Social and Economic Sciences
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Kraft Foods Deutschland GmbH & Co. KG
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
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Published in...
All
Journal of business research : JBR
246
The journal of brand management : an international journal
235
The journal of product & brand management
194
Journal of retailing and consumer services
141
European journal of marketing : EJM
56
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of strategic marketing
38
Marketing intelligence & planning
37
SpringerLink / Bücher
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
International journal of hospitality management
31
Journal of marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Journal of the Academy of Marketing Science
27
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
International journal of consumer studies
24
Journal of marketing management : MM
24
Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
23
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
International journal of advertising : the review of marketing communications
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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Source
All
ECONIS (ZBW)
5,206
RePEc
11
BASE
2
Other ZBW resources
1
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1
The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Saved in:
2
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
3
Journal of brand management - year end review 2016
Powell, Shaun M.
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 601-611
Persistent link: https://www.econbiz.de/10011625220
Saved in:
4
The political economy of city branding
Anttiroiko, Ari-Veikko
-
2014
Persistent link: https://www.econbiz.de/10010437842
Saved in:
5
Branding food culture : UNESCO creative cities of gastronomy
Pearson, David
;
Pearson, Thomas
- In:
Journal of international food & agribusiness marketing …
28
(
2016
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10011536138
Saved in:
6
Influences on brand selection decisions of staple goods : a study on toothpaste users of Khulna City
Sarker, Sandip
;
Yousuf, Salahuddin
;
Monzoor, Muhtarim Zubair
- In:
Journal of world economic research
2
(
2013
)
3
,
pp. 58-66
Persistent link: https://www.econbiz.de/10010422454
Saved in:
7
Branding food culture : UNESCO creative cities of gastronomy
Pearson, David
;
Pearson, Thomas
- In:
Journal of food products marketing
23
(
2017
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10011708253
Saved in:
8
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
9
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
10
Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
Saved in:
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