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An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift; Heeralal, Shalen - 2022
Persistent link: https://www.econbiz.de/10012887823
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Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius; Schnittka, Oliver - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015
Persistent link: https://www.econbiz.de/10011488363
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Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette; Marckhgott, Eva - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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Neuroeconomic Studies in Industrial Organization : Brand, Advertising and Price Effects on Consumer Valuation and Choice
Tremblay, Carol Horton - 2018
brands, advertisements, pricing and product characteristics. These contributions rely primarily on functional magnetic … with advertising, for example, to using brain activity to predict individual choices and even the behavior of the …
Persistent link: https://www.econbiz.de/10012928519
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The influence of advertisement repetition on price image in the context of higher education services
Silva, Thayse Schneider da; Perin, Marcelo Gattermann; … - In: Journal of revenue and pricing management 18 (2019) 4, pp. 342-352
Persistent link: https://www.econbiz.de/10012056883
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Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
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Advertising between archetype and brand personality
Bechter, Clemens; Farinelli, Giorgio; Daniel, Rolf-Dieter; … - In: Administrative Sciences : open access journal 6 (2016) 2/5, pp. 1-11
The aim of the paper is the alignment of C.G. Jung's (1954) archetypes and Aaker's (1997) brand personality framework … in the context of advertising. C.G. Jung's theories had a tremendous impact on psychology. David Aaker and his daughter … Jennifer are seen by many as the branding gurus. Despite the fact that both frameworks refer to persons/personalities there is …
Persistent link: https://www.econbiz.de/10012015803