Narrow search
Showing 1 - 10 of 4,320
Cover Image
Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun; Lee, Hyunjoo; Lee, Jongsu - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132216
Cover Image
Factors affecting smartphone brand switching behavior in Kathmandu valley
Kumari, Radha; Sah, Laxmi Kumar - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 82-95
Persistent link: https://www.econbiz.de/10013449196
Cover Image
Airline brand awareness and perceived quality effect on the attitudes towards frequent-flyer programs and airline brand choice : moderating effect of frequent-flyer programs
Koech, Alex Kipkorir; Buyle, Sven; Macário, Rosário - In: Journal of air transport management 107 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014322921
Cover Image
Determining the factors influencing consumer satisfaction and repurchase intention of locally manufactured clothing brands in South Africa
Mangolele, Amukelani; Zulu, Valencia Melissa - In: African journal of business and economic research : AJBER 17 (2022) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10014249041
Cover Image
Brand price differentials in retail distribution : product quality and service quality
Mañez Castillejo, Juan A.; Moner Colonques, Rafael; … - In: Applied economics 48 (2016) 58/60, pp. 5749-5760
Persistent link: https://www.econbiz.de/10011772192
Cover Image
Consumers' trust in food quality and willingness to pay more for national parks' brands : preliminary evidence from Italy
Temperini, Valerio; Limbu, Yam; Jayachandran, Chinnappa … - In: Journal of international food & agribusiness marketing … 29 (2017) 2, pp. 120-138
Persistent link: https://www.econbiz.de/10011800076
Cover Image
Three essays on food quality and transaction costs
Yue, Chengyan - 2006
Persistent link: https://www.econbiz.de/10009245334
Cover Image
Store brand vs. national brand prices : willingness to pay ≠ willingness to accept
Boyle, Peter J.; Lathrop, E. Scott; Kim, Hyoshin - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 563-579
Persistent link: https://www.econbiz.de/10012622608
Cover Image
Brand implications of advertising products with their reflections
Sharma, Nazuk; Romero, Marisabel - In: The journal of product & brand management 31 (2022) 2, pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Cover Image
Quality perceptions and asymmetric switching between brands
Allenby, Greg M.; Rossi, Peter E. - 1990
Persistent link: https://www.econbiz.de/10000811127