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Role of EWOM, product satisfac...
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Brand
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Beziehungsmarketing
25,192
Relationship marketing
25,164
Service quality
20,655
Dienstleistungsqualität
20,639
Customer satisfaction
13,761
Kundenzufriedenheit
13,625
Theorie
11,932
Theory
11,731
Markenführung
8,226
Brand management
8,223
USA
7,103
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7,073
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7,049
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7,020
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6,882
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6,660
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6,342
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6,322
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6,188
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6,138
Electronic Commerce
5,277
E-commerce
5,078
Viral marketing
4,781
Einzelhandel
4,773
Virales Marketing
4,771
Retail trade
4,674
Markenartikel
4,421
Marketingmanagement
4,092
Marketing management
4,048
Emotion
3,802
Werbewirkung
3,790
Advertising effects
3,747
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3,595
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Dawes, John
22
Fournier, Susan
21
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
16
Ko, Eunju
15
Diamantopoulos, Adamantios
14
Huber, Frank
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
De Chernatony, Leslie
12
Hruschka, Harald
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
Sharp, Byron
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Herrmann, Andreas
10
Khamitov, Mansur
10
Khan, Imran
10
Zarantonello, Lia
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
Han, Heesup
9
Kumar, Vikas
9
Laurent, Gilles
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Sreejesh, S.
9
Sung, Yongjun
9
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
4
Information Resources Management Association
3
Europäische Kommission
2
Gesellschaft zur Erforschung des Markenwesens
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
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Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Helmut-Schmidt-Universität
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Vytautas Magnus University
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
242
The journal of brand management : an international journal
201
The journal of product & brand management
177
Journal of retailing and consumer services
152
Psychology & marketing
65
European journal of marketing : EJM
47
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Marketing intelligence & planning
32
Journal of international consumer marketing
31
Journal of strategic marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
International journal of consumer studies
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing
26
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the quarterly review of marketing communications
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
SpringerLink / Bücher
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of advertising research
19
Journal of international marketing
19
Journal of marketing management : MM
19
Young consumers : insight and ideas for responsible marketers
19
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ECONIS (ZBW)
4,424
BASE
2
RePEc
1
Other ZBW resources
1
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1
What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
Nikhashemi, S. R.
;
Naser Valaei
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 302-327
Persistent link: https://www.econbiz.de/10011820616
Saved in:
2
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
3
Trendsetting and gender matter : brand loyalty, perceived quality, and word-of-mouth
Lee, Seung-Hee
;
Workman, Jane E.
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10012416242
Saved in:
4
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
5
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Saved in:
6
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
7
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
8
Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
Saved in:
9
Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
Saved in:
10
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
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