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Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach
Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 10 (2019) 1, pp. 26-44
Persistent link: https://www.econbiz.de/10012036980
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Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria; Vollero, Agostino; Siano, Alfonso - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
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Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel; Alarcón-del-Amo, … - In: Journal of international consumer marketing 31 (2019) 5, pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
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Traits and peculiarities of different brand hate behaviours
Curina, Ilaria; Francioni, Barbara; Cioppi, Marco; … - In: Journal of strategic marketing 29 (2021) 3, pp. 227-246
Persistent link: https://www.econbiz.de/10012515820
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Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: Journal of international consumer marketing 36 (2024) 1, pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
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Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.; Machado, Joana César; … - In: The journal of brand management : an international journal 23 (2016) 2, pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
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Mapping brand similarities : Comparing consumer online comments versus survey data
Vriens, Marco; Chen, Song; Vidden, Chad - In: International journal of market research 61 (2019) 2, pp. 130-139
Persistent link: https://www.econbiz.de/10012172151
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Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L. - In: The journal of product & brand management 22 (2013) 7, pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
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The contribution of marketing and branding efforts in food exports : evidence from panel data
Drivas, Kyriakos - In: Journal of agricultural & food industrial organization 16 (2018) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10011897305
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How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa; Parsons, Andrew G.; Spence, Mark T. - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794