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Die mediatisierte Markenerweit...
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Brand
Brand management
17,495
Markenführung
17,081
Brand image
11,034
Markenimage
10,917
Consumer behaviour
10,820
Konsumentenverhalten
10,732
Marketing
6,979
Markenartikel
5,861
Deutschland
5,693
Germany
4,715
Beziehungsmarketing
4,283
Relationship marketing
4,272
Marketingmanagement
3,545
Theorie
3,482
Theory
3,458
Marketing management
3,108
Online-Marketing
2,517
Social Web
2,478
Social web
2,473
Markenpolitik
2,468
Internet marketing
2,404
Electronic Commerce
2,067
Werbung
1,936
Werbewirkung
1,757
Advertising effects
1,663
Verbraucherverhalten
1,632
Unternehmen
1,597
Internet
1,508
Kundenmanagement
1,499
USA
1,398
Strategisches Management
1,351
Advertising
1,344
Marktforschung
1,315
Internationales Marketing
1,309
United States
1,197
Erfolgsfaktor
1,143
Customer satisfaction
1,121
Kundenzufriedenheit
1,110
Einzelhandel
1,109
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Undetermined
2,575
Free
928
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Article
4,205
Book / Working Paper
1,492
Journal
7
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Article in journal
3,728
Aufsatz in Zeitschrift
3,728
Aufsatz im Buch
430
Book section
430
Hochschulschrift
230
Thesis
185
Graue Literatur
154
Non-commercial literature
154
Arbeitspapier
117
Working Paper
117
Collection of articles of several authors
85
Sammelwerk
85
Aufsatzsammlung
57
Conference paper
51
Konferenzbeitrag
51
Reprint
48
Case study
41
Fallstudie
41
Bibliografie enthalten
36
Bibliography included
36
Konferenzschrift
24
Conference proceedings
13
Lehrbuch
13
Textbook
11
Handbook
10
Handbuch
10
Fallstudiensammlung
6
Ratgeber
6
Bibliografie
5
Festschrift
5
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5
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4
Firmeninformation
4
Glossar enthalten
4
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4
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4
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4
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English
5,135
German
549
Undetermined
14
French
7
Lithuanian
6
Polish
3
Russian
1
Swedish
1
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Author
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Baumgarth, Carsten
22
Burmann, Christoph
21
Phau, Ian
21
De Chernatony, Leslie
20
Esch, Franz-Rudolf
20
Keller, Kevin Lane
20
Fournier, Susan
19
Sarkar, Abhigyan
18
Melewar, T. C.
17
Dawes, John
16
Fetscherin, Marc
16
Diamantopoulos, Adamantios
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Steenkamp, Jan-Benedict E. M.
14
Bang, Nguyen
13
Guzman, Francisco
13
Japutra, Arnold
13
Ko, Eunju
13
Romaniuk, Jenni
13
Sharp, Byron
13
Bruhn, Manfred
12
Loureiro, Sandra Maria Correia
12
Veloutsou, Cleopatra
12
Gunasti, Kunter
11
Rahman, Zillur
11
Schmidt, Holger J.
11
Trinh, Giang
11
Aaker, Jennifer
10
Christodoulides, George
10
Ekinci, Yuksel
10
Kapferer, Jean-Noël
10
Khamitov, Mansur
10
Sreejesh, S.
10
Uggla, Henrik
10
Ailawadi, Kusum L.
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
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Institution
All
Springer Fachmedien Wiesbaden
14
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Verlag Dr. Kovač
5
Haufe-Lexware GmbH & Co. KG
4
Information Resources Management Association
4
Lithuanian University of Agriculture
3
Books on Demand GmbH <Norderstedt>
2
ISM University of Management and Economics
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Access Marketing Management e.V.
1
American Marketing Association
1
Brandsboard e.V.
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Credit Suisse Group AG
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Freie Universität Berlin
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Henkel & Cie
1
Henkel & Cie AG
1
Henkel & Cie GmbH <1922-1950>
1
Henkel & Cie GmbH <1950-1977>
1
Henkel GmbH
1
Henkel Kommanditgesellschaft auf Aktien
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
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Published in...
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The journal of brand management : an international journal
259
Journal of business research : JBR
254
The journal of product & brand management
196
Journal of retailing and consumer services
148
European journal of marketing : EJM
60
SpringerLink / Bücher
56
Psychology & marketing
51
Asia Pacific journal of marketing and logistics
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of strategic marketing
40
Marketing intelligence & planning
37
Marketing letters : a journal of research in marketing
35
Journal of marketing communications
33
Journal of marketing
32
International journal of hospitality management
31
The journal of consumer marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Business horizons
28
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of fashion marketing and management
28
Journal of international consumer marketing
28
Journal of the Academy of Marketing Science
28
Brands and branding
26
Journal of promotion management : JPM
26
International journal of consumer studies
25
Journal of marketing management : MM
25
Journal of promotion management : innovations in planning and applied research
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
The IUP journal of brand management : IJBRM
24
International journal of market research : JMRS ; the journal of the Market Research Society
23
Marketing : ZFP ; journal of research and management
23
International journal of advertising : the review of marketing communications
22
International journal of market research
21
Journal of retailing
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of international marketing
20
Qualitative market research : an international journal
20
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Source
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ECONIS (ZBW)
5,683
RePEc
14
BASE
6
Other ZBW resources
1
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1
Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335975
Saved in:
2
Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
;
Mayerhofer, Wolfgang
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003338650
Saved in:
3
Wahrnehmung und Beurteilung von Markentransfers : Erfolgsfaktoren für Transferprodukte und
Markenimage
Günther, Stephan
-
2002
-
1. Auflage
-beurteilung des Transferproduktes und des Markenimages. Stephan Günther stellt den aktuellen Forschungsstand zum
Markentransfer
…
Persistent link: https://www.econbiz.de/10001658268
Saved in:
4
Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
;
Mayerhofer, Wolfgang
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515135
Saved in:
5
Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515327
Saved in:
6
Erfolgsfaktoren von Markentransfers
Zatloukal, Grit
-
1999
Persistent link: https://www.econbiz.de/10001468855
Saved in:
7
Luxury-Co-Branding : eine Analyse der Bedeutung und Wirkung von Luxusmarken in Co-Branding-Allianzen
Whitaker, Darlene
-
2019
Persistent link: https://www.econbiz.de/10011981562
Saved in:
8
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
9
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
10
Factors' affect on the Viettel corporation brand, Vietnam
Binh Ngo Xuan
;
Ngoc Nguyen Thi
;
Thuy Truong Thi
;
Nhung …
- In:
Asia-Pacific journal of management research and innovation
17
(
2021
)
1/2
,
pp. 31-42
Persistent link: https://www.econbiz.de/10012793995
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