Similar Search Results

Quintal, Vanessa; Phau, Ian - In: Journal of international consumer marketing 25 (2013) 5, pp. 305-318

Persistent link: https://www.econbiz.de/10010210571

Ramkumar, Bharath; Liang, Yuli - In: International journal of technology marketing : IJTMkt 14 (2020) 2, pp. 154-180

Persistent link: https://www.econbiz.de/10012533930

Ong, Chuan Huat; Lee, Heng Wei; Thurasamy Ramayah - In: Journal of hospitality marketing & management 27 (2018) 7, pp. 755-774

Persistent link: https://www.econbiz.de/10011957157

Modi, Ashwin; Patel, Jayesh D.; Shukla, Yupal S.; … - In: International journal of business and emerging markets … 6 (2014) 3, pp. 203-216

Persistent link: https://www.econbiz.de/10010460804

Hameed, Irfan; Khan, Muhammad Babar; Shahab, Atif - In: The Lahore journal of business 8 (2019/2020) 2, pp. 55-84

Persistent link: https://www.econbiz.de/10012299283

Gómez-Suárez, Mónica; Quinones, Myriam; Yagüe … - In: International journal of retail & distribution management 44 (2016) 7, pp. 754-771

Persistent link: https://www.econbiz.de/10011595594

Ganesan, P.; Sridhar, M.; Priyadharsani, Saranya - In: International journal of business excellence 9 (2016) 4, pp. 488-510

Persistent link: https://www.econbiz.de/10011660376

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

memes. This study aims to close this knowledge gap and tests, if memes have a positive effect on consumers' attitude towards …

Persistent link: https://www.econbiz.de/10014516159

Machi, Lesedi; Nemavhidi, Phindulo; Chuchu, Tinashe; … - 2022

Persistent link: https://www.econbiz.de/10013407356

Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155

Persistent link: https://www.econbiz.de/10010239303