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Collaboration in the last mile...
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Brand
Konsumentenverhalten
79,198
Consumer behaviour
78,765
Supply chain
35,537
Lieferkette
35,293
Electronic Commerce
23,547
E-commerce
20,868
Theorie
19,698
Theory
19,509
Online-Handel
11,042
Online retailing
10,983
Beziehungsmarketing
10,314
Relationship marketing
10,300
USA
7,992
United States
7,736
Markenführung
7,591
Brand management
7,587
Deutschland
6,937
Lieferantenmanagement
6,725
Supplier relationship management
6,716
Markenimage
6,597
Brand image
6,572
Germany
6,447
Tourenplanung
6,342
Internet
6,302
Vehicle routing problem
6,248
Monte Carlo simulation
6,209
Social Web
6,182
Social web
6,180
Einzelhandel
6,130
Retail trade
5,971
Online-Marketing
5,895
Kundenzufriedenheit
5,885
Customer satisfaction
5,883
Internet marketing
5,838
Monte-Carlo-Simulation
5,550
Logistik
5,151
Dienstleistungsqualität
4,922
Service quality
4,918
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4,900
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651
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
Usman, Osly
9
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Information Resources Management Association
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hochschule Offenburg
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Internationales Design Zentrum Berlin
1
Julius-Maximilians-Universität Würzburg
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Vytautas Magnus University
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
233
The journal of brand management : an international journal
191
The journal of product & brand management
172
Journal of retailing and consumer services
152
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of fashion marketing and management
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
SpringerLink / Bücher
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of retail & distribution management
19
Journal of marketing management : MM
19
International journal of market research
18
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ECONIS (ZBW)
4,321
RePEc
3
BASE
2
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1
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10
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date (oldest first)
1
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
2
The rise of online grocery shopping in China : which brands will benefit?
Ewijk, Bernadette J. van
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10012231109
Saved in:
3
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
Saved in:
4
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
5
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
6
Impact of advertising in creating brand equity with reference to e-tailers
Sarika Omkar P.
;
Naikwade, Shital Sainath
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 95-106
Persistent link: https://www.econbiz.de/10014246903
Saved in:
7
How does manufacturer's self-operating channel interact with platform retailer's e-commerce brand introduction?
Wei, Jie
;
Xu, Zeling
- In:
Transportation research / E : an international journal
168
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013535825
Saved in:
8
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
9
Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
Saved in:
10
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2019
Persistent link: https://www.econbiz.de/10012116507
Saved in:
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