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Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty - In: International journal of internet marketing and … 10 (2016) 3, pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
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The impact of endorser and brand credibility on consumers' purchase intention : the mediating effect of attitude towards brand and brand credibility
Chin, Phaik Nie; Salmi Mohd Isa; Alodin, Yasmin - In: Journal of marketing communications 26 (2020) 8, pp. 896-912
Persistent link: https://www.econbiz.de/10012314026
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Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai; Abu Bakar bin Abdul Hamid; … - In: Management and information technology in the digital …, (pp. 65-80). 2022
Persistent link: https://www.econbiz.de/10013442096
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Exploring consumer intention to participate in a producr recall campaign: the moderating imopact of brand attitude
Magno, Francesca - In: Special topics in economics & management, (pp. 3-13). 2017
Persistent link: https://www.econbiz.de/10012099516
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Using the theory of planned behaviour to understand brand love
Hegner, Sabrina; Fenko, Anna; Teravest, Annemiek - In: The journal of product & brand management 26 (2017) 1, pp. 26-41
Persistent link: https://www.econbiz.de/10011666437
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Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects
Romani, Simona; Grappi, Silvia; Dalli, Daniele - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10009553456
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Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young; Kim, Soohyun; Kim, Soyoung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
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The purchase intention of organic food in Mauritius : extending the TPB model
Gungaphul, Mridula; Seewoo, Yogini D.; Kasseean, Hemant K. - In: African journal of business and economic research : AJBER 17 (2022) 2, pp. 293-318
Persistent link: https://www.econbiz.de/10014326974