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Tata : the evolution of a corp...
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Brand
Multinationales Unternehmen
52,988
Transnational corporation
48,345
MarkenfĂĽhrung
16,982
Brand management
16,981
Auslandsinvestition
13,640
Foreign investment
13,482
Markenimage
10,876
Brand image
10,633
Konsumentenverhalten
10,074
Consumer behaviour
10,062
Welt
9,378
World
9,266
Markenartikel
9,130
Globalisierung
8,860
Globalization
8,620
Theorie
6,891
Theory
6,715
Deutschland
5,517
USA
4,783
Germany
4,710
United States
4,518
China
3,981
Internationaler Markteintritt
3,423
International market entry
3,418
Beziehungsmarketing
3,123
Relationship marketing
3,123
Ausländische Tochtergesellschaft
3,021
Foreign subsidiary
2,943
Strategisches Management
2,899
Strategic management
2,525
Corporate Social Responsibility
2,524
Unternehmenserfolg
2,496
Corporate social responsibility
2,476
Markenpolitik
2,468
Firm performance
2,460
Schwellenländer
2,436
Emerging economies
2,411
Japan
2,389
Indien
2,142
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Undetermined
2,856
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1,320
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Article
5,689
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2,327
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17
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2
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4,726
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848
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434
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338
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322
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320
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296
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121
Sammelwerk
121
Bibliografie enthalten
71
Bibliography included
71
Case study
67
Fallstudie
67
Reprint
67
Aufsatzsammlung
66
Conference paper
60
Konferenzbeitrag
60
Konferenzschrift
33
Conference proceedings
22
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15
Sammlung
15
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13
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13
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13
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11
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11
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11
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9
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4
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Sattler, Henrik
33
Burmann, Christoph
27
De Chernatony, Leslie
27
Esch, Franz-Rudolf
27
Fournier, Susan
26
Keller, Kevin Lane
26
Baumgarth, Carsten
25
Dawes, John
24
Phau, Ian
24
Huber, Frank
20
Sarkar, Abhigyan
19
Fetscherin, Marc
18
Bruhn, Manfred
17
Ko, Eunju
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Hruschka, Harald
14
Khan, Imran
14
Loureiro, Sandra Maria Correia
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Olbrich, Rainer
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Herrmann, Andreas
12
MacInnis, Deborah J.
12
Trinh, Giang
12
Ailawadi, Kusum L.
11
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Université Paris-Dauphine (Paris IX)
19
Springer Fachmedien Wiesbaden
16
National Bureau of Economic Research
13
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Lithuanian University of Agriculture
5
Siauliai University
5
Verlag Dr. KovaÄŤ
5
Vytautas Magnus University
5
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Haufe-Lexware GmbH & Co. KG
4
ISM University of Management and Economics
4
Information Resources Management Association
4
Markenverband
4
Université Paris-Dauphine
4
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Sonderforschungsbereich Quantifikation und Simulation Ă–konomischer Prozesse
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
AMACOM
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Foreign Department of the Continental and Commercial Banks
2
Gesellschaft fĂĽr Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
International Institute of Social and Economic Sciences
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Nomos Verlagsgesellschaft
2
United States Trademark Association
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Wissenschaftliche Gesellschaft fĂĽr Marketing und UnternehmensfĂĽhrung
2
Access Marketing Management e.V.
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Association Nutrition Demain
1
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Published in...
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The journal of brand management : an international journal
291
Journal of business research : JBR
283
The journal of product & brand management
200
Journal of retailing and consumer services
167
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / BĂĽcher
58
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
33
Journal of international consumer marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of the Academy of Marketing Science
30
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
European journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Brands and branding
27
International journal of consumer studies
26
Journal of retailing
26
International marketing review
25
Journal of global marketing
25
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
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Source
All
ECONIS (ZBW)
7,891
RePEc
96
BASE
31
EconStor
7
Other ZBW resources
6
ArchiDok
4
Showing
1
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10
of
8,035
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date (newest first)
date (oldest first)
1
The role of MNC's subsidiaries in creating multinational corporte
brand
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
Saved in:
2
Cognitive and emotional processing of
brand
logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
3
Exploring the impact of employees' self-concept,
brand
identification and
brand
pride on
brand
citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
4
Co-creating corporate
brand
identity with online
brand
communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
5
Strength of corporate social responsibility as a corporate
brand
association : general public perspective
Bawa, Anupam
;
Saha, Anirban
- In:
Decision
43
(
2016
)
4
,
pp. 313-332
Persistent link: https://www.econbiz.de/10011645680
Saved in:
6
The concept of online corporate
brand
experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
7
The role of
brand
authenticity in developing
brand
trust
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
Saved in:
8
Corporate
brand
identity and employee
brand
citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
9
Dimensions of corporate
brand
personality : an empricial study on the leading bank brands operating in Gujarat state of India
Patel, Ritesh K.
- In:
Paradigm : the journal of Institute of Management Technology
16
(
2012
)
2
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011758536
Saved in:
10
"Extendibility of umbrella brands"
Dawar, Niraj
-
1993
Persistent link: https://www.econbiz.de/10000869344
Saved in:
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